| Budget Amount *help |
¥14,950,000 (Direct Cost: ¥11,500,000、Indirect Cost: ¥3,450,000)
Fiscal Year 2011: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Fiscal Year 2010: ¥5,590,000 (Direct Cost: ¥4,300,000、Indirect Cost: ¥1,290,000)
Fiscal Year 2009: ¥2,860,000 (Direct Cost: ¥2,200,000、Indirect Cost: ¥660,000)
Fiscal Year 2008: ¥5,850,000 (Direct Cost: ¥4,500,000、Indirect Cost: ¥1,350,000)
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| Research Abstract |
In health microinsurance, one needs to consider not just risk aversion but also the loss lovingness, because loss lovers do not buy insurance. In our sample, about a half of the subjects have indicated risk aversion and loss lovingness, which are the combination suggested by the prospect theory. From our estimation on the purchase decision of a government health insurance product, it is suggested that people withhold purchase because : 1.They are loss loving that insurance is not attractive(even though they are risk averse), 2.They have limited cash at hand that preclude the timely purchase.
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