Deciding factor of dual channel in the franchise system
Project/Area Number |
20530321
|
Research Category |
Grant-in-Aid for Scientific Research (C)
|
Allocation Type | Single-year Grants |
Section | 一般 |
Research Field |
Business administration
|
Research Institution | Fukui Prefectural University |
Principal Investigator |
KITAJIMA Hirotsugu Fukui Prefectural University, 経済学部, 准教授 (60398980)
|
Co-Investigator(Kenkyū-buntansha) |
CHOI Yong-hoon 同志社大学, 商学部, 教授 (70315836)
|
Project Period (FY) |
2008 – 2010
|
Project Status |
Completed (Fiscal Year 2010)
|
Budget Amount *help |
¥3,380,000 (Direct Cost: ¥2,600,000、Indirect Cost: ¥780,000)
Fiscal Year 2010: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Fiscal Year 2009: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
Fiscal Year 2008: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
|
Keywords | 組織の経済学 / 所有権理論 / ナレッジ / 取引費用 / CRM / 国際比較 |
Research Abstract |
This study discusses the franchise system in Japan, with special focus on the dual system. The results of a past survey on research and enterprise were investigated. It was found that knowledge is a key factor of the modern franchise system ; however, it has been disregarded as a deciding factor of the franchise system. Moreover, the condition of the franchisor has been well researched but not much attention has been paid to the franchisee side.
|
Report
(4 results)
Research Products
(19 results)