Qualitative and quantitative effect of word-of-mouth on the Internet
| Project/Area Number |
20530381
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Commerce
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| Research Institution | Tohoku University |
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Principal Investigator |
SHIBUYA Satoru 東北大学, 大学院・経済学研究科, 教授 (00333493)
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| Project Period (FY) |
2008 – 2011
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| Project Status |
Completed (Fiscal Year 2011)
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| Budget Amount *help |
¥4,290,000 (Direct Cost: ¥3,300,000、Indirect Cost: ¥990,000)
Fiscal Year 2011: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Fiscal Year 2010: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Fiscal Year 2009: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
Fiscal Year 2008: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
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| Keywords | インターネット / クチコミ / 量的影響 / 質的影響 / 結合条件 / 他者による体験 / 消費者行動 / 類似性認知 / ネットクチコミ |
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| Research Abstract |
The current study aimed to find out whether qualitative effect of word-of-mouth on the Internet exists, and which has more strong impacts. We examined these hypotheses and then compare impacts of qualitative effects and quantitative effect. Results of experiments show that qualitative effects have the same magnitude of impacts as quatitative effects to subjects.
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Report
(6 results)
Research Products
(13 results)
