| Budget Amount *help |
¥3,770,000 (Direct Cost: ¥2,900,000、Indirect Cost: ¥870,000)
Fiscal Year 2010: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
Fiscal Year 2009: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Fiscal Year 2008: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
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| Research Abstract |
The purpose of the study is to unravel mechanism of individual behaviors in marketing. In order to attain the purpose, I modeled individual behavior for marketing, and verified it using micro data such as POS data and FSP data. As a result, some new findings for mechanism of individual behaviors in marketing were obtained from this research. Moreover, the study was able to contribute to statistical techniques that models individual behaviors.
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