| Project/Area Number |
20530385
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Commerce
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| Research Institution | Kyoto Institute of Technology |
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Principal Investigator |
SAKAMOTO Kazuko Kyoto Institute of Technology, 工芸科学研究科, 准教授 (50379070)
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| Co-Investigator(Kenkyū-buntansha) |
KUBO Masayoshi 京都工芸繊維大学, 工芸科学研究科, 教授 (20379069)
OGAWA Kosuke 京都工芸繊維大学, 繊維科学センター, 特任教授 (50105855)
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| Project Period (FY) |
2008 – 2010
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| Project Status |
Completed (Fiscal Year 2010)
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| Budget Amount *help |
¥3,380,000 (Direct Cost: ¥2,600,000、Indirect Cost: ¥780,000)
Fiscal Year 2010: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Fiscal Year 2009: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
Fiscal Year 2008: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
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| Keywords | 消費者行動 / デザインテイスト / 国際比較 / 東アジア圏 / 文様 / 色彩 / 文化的特性 / デザインマーケティング / 消費者嗜好 / 文化差異 |
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| Research Abstract |
In this research, it was investigated by international comparison how a design would influence preference and purchase. We created the analysis frame for research and conducted investigation based on it. As a result, the originality and the common characteristic of the design taste of three nations became clear. And we found how to grasp the taste of the large color of individual difference roughly. Furthermore, by comparison with Europe, we discovered that a design could not be classified only according to the standard of east and west.
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