An experimental study of the dynamic model of buying decision making for the evolution of market preferences
Project/Area Number |
20530386
|
Research Category |
Grant-in-Aid for Scientific Research (C)
|
Allocation Type | Single-year Grants |
Section | 一般 |
Research Field |
Commerce
|
Research Institution | Wakayama University |
Principal Investigator |
SASAKI Sotaro Wakayama University, 観光学部, 准教授 (00273871)
|
Project Period (FY) |
2008 – 2010
|
Project Status |
Completed (Fiscal Year 2010)
|
Budget Amount *help |
¥1,560,000 (Direct Cost: ¥1,200,000、Indirect Cost: ¥360,000)
Fiscal Year 2010: ¥260,000 (Direct Cost: ¥200,000、Indirect Cost: ¥60,000)
Fiscal Year 2009: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Fiscal Year 2008: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
|
Keywords | マーケティング / 消費者行動 / 購買意思決定 / 考慮集合 / 進化 / マルチエージェントシミュレーション / シミュレーション / 自動車市場 / 人工市場 |
Research Abstract |
This study reveals a long-term change of the market both from real market data and the multi-agent simulation based on the dynamicmodel of consumer decision making. The domestic cellular phone terminal market and the domestic car market were selected for the construction of databases that describe long-term changes of consumer preferences. From these databases, distinctive patterns of the change were extracted. These patterns were compared with the patterns from the simulation, and the model was tested.
|
Report
(4 results)
Research Products
(1 results)