| Budget Amount *help |
¥4,030,000 (Direct Cost: ¥3,100,000、Indirect Cost: ¥930,000)
Fiscal Year 2010: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
Fiscal Year 2009: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
Fiscal Year 2008: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
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| Research Abstract |
The purpose of this study is to propose an appropriate causal modeling for consumer's cognition and preference. Much of the positioning maps are viewed as a multidimensional space and require quantitative analysis for prediction on the space.
The methods proposed include data collection , correspondence analysis and kriging.
Kriging is the mining technique developed by Krige based on spatial dependencies. The contour map of Japanese overseas travel is presented as an example. The methods for assessing re-positioning , their marketing implications and limitations are also discussed.
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