| Project/Area Number |
20530390
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Commerce
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| Research Institution | Meiji Gakuin University |
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Principal Investigator |
NISHIHARA Hiroyuki (2010) Meiji Gakuin University, 経済学部, 教授 (80318667)
肥田 日出生 (鹿嶋 春平太) (2008-2009) Meiji Gakuin University, 経済学部, 教授 (90062174)
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| Co-Investigator(Kenkyū-buntansha) |
OHIRA Koji 明治学院大学, 経済学部, 教授 (20152241)
SATOU Seiki 明治学院大学, 経済学部, 教授 (90225954)
TOU Koutetsu 江戸川大学, 社会学部, 准教授 (50440178)
西原 博之 明治学院大学, 経済学部, 教授 (80318667)
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| Project Period (FY) |
2008 – 2010
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| Project Status |
Completed (Fiscal Year 2010)
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| Budget Amount *help |
¥4,290,000 (Direct Cost: ¥3,300,000、Indirect Cost: ¥990,000)
Fiscal Year 2010: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
Fiscal Year 2009: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
Fiscal Year 2008: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
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| Keywords | 華人圏 / 中国私営企業 / 広告宣伝 / メディア戦略 / IR / 中国 国・私営企業 / 広告 / 宣伝 / イメージセット理論 / CSR / ステークホルダー / コンプライアンス / 中国文化 |
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| Research Abstract |
We have made typical TV commercial's contents of China's CCTV. This year, we analysed and re-interpreted them based on 'Image Set Theory'. Also we are analyzing them from aspect of culture and history of China. We are now considering publishing.
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