Empirical research of relations with consumer behavior and performance of new product developments with consumers
| Project/Area Number |
20530393
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Commerce
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| Research Institution | Hosei University (2010-2011)
Ritsumeikan University (2008-2009) |
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Principal Investigator |
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| Project Period (FY) |
2008 – 2011
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| Project Status |
Completed (Fiscal Year 2011)
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| Budget Amount *help |
¥3,510,000 (Direct Cost: ¥2,700,000、Indirect Cost: ¥810,000)
Fiscal Year 2011: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
Fiscal Year 2010: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
Fiscal Year 2009: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
Fiscal Year 2008: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000)
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| Keywords | 製品開発 / 消費者行動 / ユーザー・イノベーション / インターネット / 創発 |
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| Research Abstract |
The purpose of this study is theoretical and empirical researches about the relationship between the result of Crowdsourcing and the consumer behavior. As the findings, (1) the idea of diversity of consumers compositely generated the result of high performance, (2) the consumers that ideas were adopted did not necessarily purchase, and the consumers that ideas was not adopted might lead to the purchasing.
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Report
(6 results)
Research Products
(58 results)
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[Book] 1からの流通論2008
Author(s)
石原武政, 竹村正明編, 西川英彦, 他
Total Pages
262
Publisher
碩学舎
Related Report
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