| Budget Amount *help |
¥3,510,000 (Direct Cost: ¥2,700,000、Indirect Cost: ¥810,000)
Fiscal Year 2011: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
Fiscal Year 2010: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
Fiscal Year 2009: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
Fiscal Year 2008: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000)
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| Research Abstract |
The purpose of this study is theoretical and empirical researches about the relationship between the result of Crowdsourcing and the consumer behavior. As the findings, (1) the idea of diversity of consumers compositely generated the result of high performance, (2) the consumers that ideas were adopted did not necessarily purchase, and the consumers that ideas was not adopted might lead to the purchasing.
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