| Project/Area Number |
20530394
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Commerce
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| Research Institution | Ryukoku University |
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Principal Investigator |
KAWABATA Motoo Ryukoku University, 商学部, 教授 (60234118)
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| Project Period (FY) |
2008 – 2010
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| Project Status |
Completed (Fiscal Year 2010)
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| Budget Amount *help |
¥4,420,000 (Direct Cost: ¥3,400,000、Indirect Cost: ¥1,020,000)
Fiscal Year 2010: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
Fiscal Year 2009: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
Fiscal Year 2008: ¥1,820,000 (Direct Cost: ¥1,400,000、Indirect Cost: ¥420,000)
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| Keywords | 小売国際化 / 海外進出 / 百貨店 / スーパー / アジア / 新興市場 / アジア市場 / 欧州市場 / 小売業 / 外食産業 / 海外進出史 / 戦前・戦中期 / 中国 |
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| Research Abstract |
The purpose of this research is threefold : (1) to provide a broad view of the internationalization of Japanese retailers over the past 100 years, (2) to elucidate the cross-border mechanism of retailers on the basis of this information, and (3) to derive some historical implications of the findings for Japanese firms that wish to enter emerging markets.
The internationalization of Japanese retailers began in 1906, when Mitsukoshi opened a small store in Keijou(Seoul Korea).Ever since, 22 department store outlets have opened across Asia. In 1958, Takashimaya opened a store in New York, marking the beginning of retail internationalization after World War II. By the end of 2010, 143 department store outlets and 429 supermarket outlets had opened overseas. However, 60% of the department stores and 74% of the supermarkets have already closed, and there are very few success cases.
A review of the past 100 years gives a fair idea of the factors that influence the success or failure of retail internationalization, including the biggest one is the outlet property management (location and rent). Therefore, we need to build a new retail internationalization model that incorporates this factor.
The recent years have witnessed many Japanese consumer manufactures entering emerging markets by developing large-scale specialty store chains. The findings of our research imply that Japanese manufacturers must consider the outlet property management factor in order to succeed in emerging markets.
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