Research on a role of sales management in a value network
Project/Area Number |
20530398
|
Research Category |
Grant-in-Aid for Scientific Research (C)
|
Allocation Type | Single-year Grants |
Section | 一般 |
Research Field |
Commerce
|
Research Institution | Hiroshima University of Economics |
Principal Investigator |
HOSOI Kenichi 広島経済大学, 経済学部, 教授 (30279054)
|
Project Period (FY) |
2007 – 2011
|
Project Status |
Completed (Fiscal Year 2011)
|
Budget Amount *help |
¥4,160,000 (Direct Cost: ¥3,200,000、Indirect Cost: ¥960,000)
Fiscal Year 2011: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
Fiscal Year 2010: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
Fiscal Year 2009: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
Fiscal Year 2008: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
|
Keywords | マーケティング / ネットワーク / 営業活動 / イノベーション / バリューネットワーク / 認知構造 / マーケテング / 食文化 / バリュー・ネットワーク |
Research Abstract |
It has been said for years that salespersons are boundary spanners. Salespersons 'important task is to connect people and organizations in the way they ought to be connected. However, research on the networking behavior of salespersons is lacking. In this research the con cept of network bias. salespersons' cognition skewed by their value network-of salespersons are presented.
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Report
(6 results)
Research Products
(14 results)