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Japanese TV Covers the Beijing Olympics : News Programs and the Changing Audience Attitudes towards China

Research Project

Project/Area Number 20530484
Research Category

Grant-in-Aid for Scientific Research (C)

Allocation TypeSingle-year Grants
Section一般
Research Field Sociology
Research InstitutionMusashi University

Principal Investigator

KODAMA Miiko  Musashi University, 社会学部, 教授 (10231482)

Co-Investigator(Kenkyū-buntansha) ODAWARA Satoshi  武蔵大学, 社会学部, 教授 (60268323)
ANGELO Ishi  武蔵大学, 社会学部, 准教授 (20386353)
Co-Investigator(Renkei-kenkyūsha) YOSHIDA Fumihiko  東海大学, 文学部, 教授 (60210720)
OTO Yoshihiro  上智大学, 文学部, 教授 (60266062)
SUZUKI Hirotaka  十文字女子学園大学, 社会情報学部, 准教授 (40337639)
KANAYAMA Tomoko  駒澤大学, グローバル・メディア・スタディーズ学部, 准教授 (40383971)
NAKA Masaki  静岡大学, 情報学部, 准教授 (70388685)
HIYO Shi Akihiko  文教大学, 情報学部, 専任講師 (80383313)
Research Collaborator HWANG Yun'il  東京家政大学, 非常勤講師
KOBAYASHI Naomi  武蔵大学, 総合研究所, 奨励研究員
SHIM Sungeun  東北新社
ZHANG Rong  東京大学, 大学院, 博士課程
Project Period (FY) 2008 – 2010
Project Status Completed (Fiscal Year 2010)
Budget Amount *help
¥4,810,000 (Direct Cost: ¥3,700,000、Indirect Cost: ¥1,110,000)
Fiscal Year 2010: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Fiscal Year 2009: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Fiscal Year 2008: ¥3,510,000 (Direct Cost: ¥2,700,000、Indirect Cost: ¥810,000)
Keywordsニュース / テレビ / 中国 / オーディエンス / イメージ / オリンピック / 視聴者 / スポーツ / テレビニュース
Research Abstract

The purpose of this study is to explore the changes of Japanese attitudes towards China and the Chinese after being exposed to information connected to the Beijing Olympics and its news reports through mass media. We put focus on "decoding" the Beijing Olympics. And this study used an online survey to collect data.
Japanese people were very much interested in the Beijing Olympics. They spent much time watching news about the Olympics and Olympics-related matters. Japanese broadcasting spent more time on Chinese news during and before the Olympics than usual, according to our survey. International sports events always attract peoples' attention, influencing their respective audiences' attitudes in various ways.
We know that the influence of media over people cannot be measured easily. Nevertheless, as far as our research is concerned, Olympics coverage and related news on China, generally speaking, had an overall positive influence on understanding/appreciation of present day China and Chinese as reported by our respondents. The media event of the Beijing Olympics presented Japanese with a valuable opportunity to modify long-held stereotypical preconceptions about China, more positive changes were found in two aspects of our surveys, namely, people's attributes and ideological orientation. The self-categorized "television watchers" in our survey reported having a better image on China in terms of ideological orientation, with the "National character"-oriented sub-group of the "television watchers" reporting image/attitude shifting in a more positive direction. Encouraging signs were also observed among members of the "Economy & society" and "Power of the state" groups. Even the "History & culture"-oriented group, which already reported good pre-testing evaluations of China/Chinese, displayed an observable positive shift in the test condition survey.

Report

(4 results)
  • 2010 Annual Research Report   Final Research Report ( PDF )
  • 2009 Annual Research Report
  • 2008 Annual Research Report

Research Products

(25 results)

All 2011 2010 2009 Other

All Journal Article Presentation Book Remarks

  • [Journal Article] 'A Quantitative and Qualitative Analysis of Japanese Television News Coverage of the Beijing Olympics Opening Ceremony.2010

    • Author(s)
      中正樹, 小林直美
    • Journal Title

      The International of the History of Sport Vol.27, Nos9-10

      Pages: 1781-1796

    • Related Report
      2010 Final Research Report
  • [Journal Article] 2010, 'A Quantitative and Qualitative Analysis of Japanese Television News Coverage of the Beijing Olympics Opening Ceremony'.2010

    • Author(s)
      Masaki Naka, Naomi Kobayashi
    • Journal Title

      The International Journal of the History of Sport

      Volume: Vol.27, June-July Pages: 1781-1796

    • Related Report
      2010 Annual Research Report
    • Peer Reviewed
  • [Journal Article] 「V 北京オリンピック報道と中国イメージの変化~フォーカスグループインタビューの結果と考察~2009

    • Author(s)
      金山智子
    • Journal Title

      武蔵大学 総合研究所紀要 第18号

      Pages: 69-83

    • Related Report
      2010 Final Research Report
  • [Journal Article] II オリンピック前後における視聴者の対中国意識調査2"中国"から連想する事物と中国評価の関連性2009

    • Author(s)
      小玉美意子
    • Journal Title

      武蔵大学 総合研究所紀要 第18号

      Pages: 29-37

    • Related Report
      2010 Final Research Report
  • [Journal Article] IV 北京オリンピック開催期間におけるテレビニュース内容分析2~開会式の内容分析~2009

    • Author(s)
      小林直美
    • Journal Title

      武蔵大学 総合研究所紀要 第18号

      Pages: 57-67

    • Related Report
      2010 Final Research Report
  • [Journal Article] III 北京オリンピック開催期間におけるテレビニュース内容分析1~ニュース内容の量的分析~2009

    • Author(s)
      中正樹
    • Journal Title

      武蔵大学 総合研究所紀要 第18号

      Pages: 39-56

    • Related Report
      2010 Final Research Report
  • [Journal Article] I オリンピック前後における視聴者の対中国意識調査1 インターネット調査の結果報告2009

    • Author(s)
      日吉昭彦・黄允一
    • Journal Title

      武蔵大学 総合研究所紀要 第18号

      Pages: 7-28

    • Related Report
      2010 Final Research Report
  • [Journal Article] 北京オリンピック報道〜アレビニュースは何を伝え、視聴者の意識はどう変化したか『I北京オリンピック前後における視聴者の対中国意識調査1インターネット調査の結果報告』2009

    • Author(s)
      日吉昭彦, 黄允一
    • Journal Title

      武蔵大学総合研究所紀要 第18号

      Pages: 6-20

    • Related Report
      2008 Annual Research Report
  • [Journal Article] 北京オリンピック報道〜テレビニュースは何を伝え、視聴者の意識はどう変化したか『II北京オリンピック前後における視聴者の対中国意識調査2“中国"から連想する事物と中国評価の関連性』2009

    • Author(s)
      小玉美意子
    • Journal Title

      武蔵大学総合研究所紀要 第18号

      Pages: 21-29

    • Related Report
      2008 Annual Research Report
  • [Journal Article] 北京オリンピック報道〜アレビニュースは何を伝え、視聴者の意識はどう変化したか『III北京オリンピック開催期間におけるテレビニュース内容分析1〜ニュース内容の量的分析〜』2009

    • Author(s)
      中正樹
    • Journal Title

      武蔵大学総合研究所紀要 第18号

      Pages: 30-46

    • Related Report
      2008 Annual Research Report
  • [Journal Article] 北京オリンピック報道〜テレビニュースは何を伝え、視聴者の意識はどう変化したか『IV北京オリンピック開催期間におけるテレビニュース内容分析2〜開会式のテクスト分析〜』2009

    • Author(s)
      小林直美
    • Journal Title

      武蔵大学総合研究所紀要 第18号

      Pages: 47-57

    • Related Report
      2008 Annual Research Report
  • [Journal Article] 北京オリンピック報道〜テレビニュースは何を伝え、視聴者の意識はどう変化したか『V 北京オリンピック報道と中国イメージの変化〜フォーカスグループインタビューの結果と考察〜』2009

    • Author(s)
      金山智子
    • Journal Title

      武蔵大学総合研究所紀要 第18号

      Pages: 58-71

    • Related Report
      2008 Annual Research Report
  • [Presentation] A Quantitative and Qualitative Analysis of Japanese Television News Coverage of the Beijing Olympics Opening Ceremony2010

    • Author(s)
      Masaki Naka, Naomi Kobayashi
    • Organizer
      The 18^<th> EASM (European Association for Sport Management) Conference
    • Place of Presentation
      チェコ共和国(ポスター発表)
    • Related Report
      2010 Annual Research Report 2010 Final Research Report
  • [Presentation] Attitudes towards China before and after the Beijing Olympics : An Internet Audience Survey2009

    • Author(s)
      Yunil HWANG
    • Organizer
      Academic Meeting : Research Group on International Television News (Japan) & Communication University of China (China)
    • Place of Presentation
      伝媒大学(Communication University of China), International Communication Research Center
    • Year and Date
      2009-09-02
    • Related Report
      2009 Annual Research Report
  • [Presentation] Television News Coverage of Beijing Olympics' Opening Ceremony2009

    • Author(s)
      Naomi KOBAYASHI
    • Organizer
      Academic Meeting : Research Group on International Television News (Japan) & Communication University of China (China)
    • Place of Presentation
      伝媒大学(Communication University of China), International Communication Research Center
    • Year and Date
      2009-09-02
    • Related Report
      2009 Annual Research Report
  • [Presentation] Television News Content during the Beijing Olympics2009

    • Author(s)
      Masaki NAKA
    • Organizer
      Academic Meeting : Research Group on International Television News (Japan) & Communication University of China (China)
    • Place of Presentation
      伝媒大学(Communication University of China), International Communication Research Center
    • Related Report
      2010 Final Research Report 2009 Annual Research Report
  • [Presentation] Negative and Positive Images of China before and after the Beijing Olympics : An Internet Audience Survey2009

    • Author(s)
      Miiko KODAMA
    • Organizer
      Academic Meeting : Research Group on International Television News (Japan) & Communication University of China (China)
    • Place of Presentation
      伝媒大学(Communication University of China), International Communication Research Center
    • Related Report
      2010 Final Research Report 2009 Annual Research Report
  • [Presentation] Television News Coverage of Beijing Olympics' Opening Ceremony2009

    • Author(s)
      小林直美
    • Organizer
      Academic Meeting : Research Group on International Television News (Japan) & Communication University of China (China)
    • Place of Presentation
      伝媒大学(Communication University of China ), International Communication Research Center
    • Related Report
      2010 Final Research Report
  • [Presentation] Attitudes towards China before and after the Beijing Olympics : An Internet Audience Survey2009

    • Author(s)
      黄允一
    • Organizer
      Academic Meeting : Research Group on International Television News (Japan) & Communication University of China (China)
    • Place of Presentation
      伝媒大学(Communication University of China ), International Communication Research Center
    • Related Report
      2010 Final Research Report
  • [Presentation] テレビニュースにおける北京オリンピック報道と視聴者の対中国意識の変化2009

    • Author(s)
      黄允一・小林直美
    • Organizer
      日本マス・コミュニケーション学会
    • Place of Presentation
      慶應義塾大学日吉キャンパス
    • Related Report
      2010 Final Research Report 2009 Annual Research Report
  • [Book] Encoding the Olympics : The Beijing Olympic Games and the Communication Impact Worldwide (Sport in the Global Society-Historical perspectives)("Japanese attitudes towards China before and after the Beijing Olympics : An internet survey for decoding the Olympics" Luo Qing and Giuseppe Richeried.)2011

    • Author(s)
      Hiyoshi Akihiko, Hwang Yun'il, Kodama Miiko
    • Publisher
      Routledge(刊行予定)
    • Related Report
      2010 Final Research Report
  • [Book] Encoding the Olympics : The Beijing Olympic Games and the Communication Impact Worldwide (Sport in the Global Society-Historical perspectives)("Surveying Japanese media usage during the Beijing Olympics as a measure of audience attitudes toward China and the Chinese" Luo Qing and Giuseppe Richeried.)2011

    • Author(s)
      Kodama, Miiko
    • Publisher
      Routledge(刊行予定)
    • Related Report
      2010 Final Research Report
  • [Book] Encoding the Olympics : The Beijing Olympic Games and the Communication Impact Worldwide (Sport in the Global Society-Historical perspectives)("A Quantitative and Qualitative Analysis of Japanese Television News Coverage of the Beijing Olympics Opening Ceremony" Luo Qing and Giuseppe Richeried.)2011

    • Author(s)
      Naka, Masaki, Kobayashi, Naomi
    • Publisher
      Routledge(刊行予定)
    • Related Report
      2010 Final Research Report
  • [Book] Encoding the Olympics : The Beijing Olympic Games and the Communication Impact Worldwide (Sport in the Global Society-Historical perspectives)("The Long and Winding Road : Beijing Olympics was a Mere Mile for Japan" Luo Qing and Giuseppe Richeried.)2011

    • Author(s)
      Suzuki Hirotaka
    • Publisher
      Routledge(刊行予定)
    • Related Report
      2010 Final Research Report
  • [Remarks] ホームページ等

    • Related Report
      2010 Final Research Report

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Published: 2008-03-31   Modified: 2016-04-21  

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