| Budget Amount *help |
¥4,680,000 (Direct Cost: ¥3,600,000、Indirect Cost: ¥1,080,000)
Fiscal Year 2010: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
Fiscal Year 2009: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Fiscal Year 2008: ¥2,210,000 (Direct Cost: ¥1,700,000、Indirect Cost: ¥510,000)
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| Research Abstract |
The main aim of this study is to clarify outdoor advertisement design factors that add beauty and liveliness to the bustle of the urban landscape. I conducted a survey using panoramic photos as well as CG images, and a survey of outdoor advertising regulations in Kyoto, and also a survey conducted overseas of research subjects. The results showed that impressions of outdoor advertising are formed by the quantity, size and colors, but are also affected by the language and material contained therein and the alignment.
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