Study on Impression of Outdoor Advertisement.
| Project/Area Number |
20560487
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Civil engineering project/Traffic engineering
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| Research Institution | University of Toyama |
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Principal Investigator |
TAKEYAMA Ryozo University of Toyama, 芸術文化学部, 教授 (60291978)
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| Project Period (FY) |
2008 – 2010
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| Project Status |
Completed (Fiscal Year 2010)
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| Budget Amount *help |
¥4,680,000 (Direct Cost: ¥3,600,000、Indirect Cost: ¥1,080,000)
Fiscal Year 2010: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
Fiscal Year 2009: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Fiscal Year 2008: ¥2,210,000 (Direct Cost: ¥1,700,000、Indirect Cost: ¥510,000)
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| Keywords | 景観 / デザイン |
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| Research Abstract |
The main aim of this study is to clarify outdoor advertisement design factors that add beauty and liveliness to the bustle of the urban landscape. I conducted a survey using panoramic photos as well as CG images, and a survey of outdoor advertising regulations in Kyoto, and also a survey conducted overseas of research subjects. The results showed that impressions of outdoor advertising are formed by the quantity, size and colors, but are also affected by the language and material contained therein and the alignment.
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Report
(4 results)
Research Products
(26 results)
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[Presentation] 屋外広告物規制の効果2008
Author(s)
武山 良三
Organizer
日本サイン学会
Place of Presentation
第19回日本サイン学会2008研究大会京都大会
Year and Date
2008-11-21
Related Report
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