| Budget Amount *help |
¥13,260,000 (Direct Cost: ¥10,200,000、Indirect Cost: ¥3,060,000)
Fiscal Year 2010: ¥1,690,000 (Direct Cost: ¥1,300,000、Indirect Cost: ¥390,000)
Fiscal Year 2009: ¥2,210,000 (Direct Cost: ¥1,700,000、Indirect Cost: ¥510,000)
Fiscal Year 2008: ¥9,360,000 (Direct Cost: ¥7,200,000、Indirect Cost: ¥2,160,000)
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| Research Abstract |
To develop a system for extracting customer's latent kansei need by offering unexpected viewpoint, we demonstrated following issues. 1) We developed a method for extraction of customer's attention areas on a product using eye-movement feature during the customer evaluates the product's kansei quality. 2) We developed a method for estimating design attributes that causes customer's judgment in kansei evaluation using the extracted attention areas. 3) We developed a method for extraction of lead-users, who have viewpoints that makes majority of customer arouse their latent kansei, using extracted attention area in 1). It enables us to extract latent kansei needs by offering lead-user's viewpoints to majority of customer as unexpected viewpoints.
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