| Budget Amount *help |
¥3,640,000 (Direct Cost: ¥2,800,000、Indirect Cost: ¥840,000)
Fiscal Year 2010: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Fiscal Year 2009: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
Fiscal Year 2008: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
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| Research Abstract |
Marketing to children has become so pervasive that it has been causally linked to serious problems such as child obesity. Today, government as well as academic associations, media/food industry associations, and consumer advocacy groups have begun to discuss marketing to children in the context of corporate social responsibility(CSR). This study focuses on these marketing challenges in the United States, Japan, and China and explores both the perspective of marketing to children as well as the perspective of protecting children from the potentially adverse effects of marketing.
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