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Marketing to Children and Consumer Behavior in Japan, U.S. and China

Research Project

Project/Area Number 20700567
Research Category

Grant-in-Aid for Young Scientists (B)

Allocation TypeSingle-year Grants
Research Field General human life sciences
Research InstitutionKanto Gakuin University

Principal Investigator

AMANO Emiko  Kanto Gakuin University, 経済学部, 准教授 (20375215)

Project Period (FY) 2008 – 2010
Project Status Completed (Fiscal Year 2010)
Budget Amount *help
¥3,640,000 (Direct Cost: ¥2,800,000、Indirect Cost: ¥840,000)
Fiscal Year 2010: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Fiscal Year 2009: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
Fiscal Year 2008: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Keywords子ども / 消費者行動 / マーケティング / 少子化 / 日本 / 米国 / 中国 / 消費行動
Research Abstract

Marketing to children has become so pervasive that it has been causally linked to serious problems such as child obesity. Today, government as well as academic associations, media/food industry associations, and consumer advocacy groups have begun to discuss marketing to children in the context of corporate social responsibility(CSR). This study focuses on these marketing challenges in the United States, Japan, and China and explores both the perspective of marketing to children as well as the perspective of protecting children from the potentially adverse effects of marketing.

Report

(4 results)
  • 2010 Annual Research Report   Final Research Report ( PDF )
  • 2009 Annual Research Report
  • 2008 Annual Research Report
  • Research Products

    (13 results)

All 2011 2010 2009

All Journal Article (4 results) (of which Peer Reviewed: 2 results) Presentation (6 results) Book (3 results)

  • [Journal Article] 「子ども」と「消費・マーケティング」をめぐる研究の動向2011

    • Author(s)
      天野恵美子
    • Journal Title

      関東学院大学経済経営研究所年報 33巻

      Pages: 15-28

    • Related Report
      2010 Final Research Report
  • [Journal Article] 「子ども」と「消費・マーケティング」をめぐる研究の動向2011

    • Author(s)
      天野恵美子
    • Journal Title

      関東学院大学経済経営研究所年報

      Volume: 33巻 Pages: 15-28

    • Related Report
      2010 Annual Research Report
  • [Journal Article] Analysis of Marketing to Children and the Increase of Consumer Problems in Japan2010

    • Author(s)
      Emiko Amano
    • Journal Title

      The Child and Teen Consumption conference 2010 proceedings

      Pages: 214-215

    • Related Report
      2010 Final Research Report
    • Peer Reviewed
  • [Journal Article] Analysis of Marketing to Children and the Increase of Consumer Problems in Japan2010

    • Author(s)
      天野恵美子
    • Journal Title

      The Child and Teen Consumption conference 2010 proceedings

      Pages: 214-215

    • Related Report
      2010 Annual Research Report
    • Peer Reviewed
  • [Presentation] Analysis of Marketing to Children and the Increase of Consumer Problems in Japan2010

    • Author(s)
      Emiko Amano
    • Organizer
      The 4th International Conference on Child and Teen Consumption (Young Consumers)
    • Place of Presentation
      Linkoping Univer sity (Sweden)
    • Year and Date
      2010-06-23
    • Related Report
      2010 Final Research Report
  • [Presentation] Analysis of Marketing to Children and the Increase of Consumer Problems in Japan2010

    • Author(s)
      天野恵美子
    • Organizer
      4th International Conference on Child and Teen Consumption (Young Consumers)
    • Place of Presentation
      Linkoping University (Sweden)
    • Year and Date
      2010-06-23
    • Related Report
      2010 Annual Research Report
  • [Presentation] 少子化時代の商品開発2010

    • Author(s)
      天野恵美子
    • Organizer
      本商品学会第61回全国大会
    • Place of Presentation
      関東学院大学(横浜市)
    • Year and Date
      2010-06-13
    • Related Report
      2010 Final Research Report
  • [Presentation] 少子化時代の商品開発2010

    • Author(s)
      天野恵美子
    • Organizer
      日本商品学会第61回全国大会
    • Place of Presentation
      関東学院大学(横浜市)
    • Year and Date
      2010-06-13
    • Related Report
      2010 Annual Research Report
  • [Presentation] 食品・飲料企業の子ども向けマーケティングをめぐる新潮流2009

    • Author(s)
      天野恵美子
    • Organizer
      日本商業学会関東部会
    • Place of Presentation
      中央大学(東京都)
    • Year and Date
      2009-09-26
    • Related Report
      2010 Final Research Report
  • [Presentation] 食品・飲料企業の子ども向けマーケティングをめぐる新潮流2009

    • Author(s)
      天野恵美子
    • Organizer
      日本商業学会関東部会9月研究会
    • Place of Presentation
      中央大学後楽園キャンパス(東京都)
    • Year and Date
      2009-09-26
    • Related Report
      2009 Annual Research Report
  • [Book] 法と消費者 第12章所収(未成年と消費者問題)2010

    • Author(s)
      天野恵美子
    • Publisher
      慶応義塾大学出版会
    • Related Report
      2010 Final Research Report
  • [Book] 法と消費者2010

    • Author(s)
      西村多嘉子, 他編著
    • Publisher
      慶応義塾大学出版会(第12章所収「未成年者と消費者問題」)
    • Related Report
      2010 Annual Research Report
  • [Book] 法と消費者(入門消費経済学;4)所収「未成年者と消費者問題-子どもを取り囲むマーケティング・情報社会-」2010

    • Author(s)
      西村多嘉子編
    • Publisher
      慶應義塾大学出版会(印刷中)
    • Related Report
      2009 Annual Research Report

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Published: 2008-04-01   Modified: 2018-02-20  

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