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Searching Strategies for Survival through New Product Prototyping by Industrial Districts Under Recession : An Econo-geographic Field Research on Denim Jeans Production in Japan

Research Project

Project/Area Number 20730247
Research Category

Grant-in-Aid for Young Scientists (B)

Allocation TypeSingle-year Grants
Research Field Business administration
Research InstitutionOkayama University

Principal Investigator

FUJII Daiji  Okayama University, 大学院・社会文化科学研究科, 准教授 (50346409)

Project Period (FY) 2008 – 2010
Project Status Completed (Fiscal Year 2010)
Budget Amount *help
¥1,950,000 (Direct Cost: ¥1,500,000、Indirect Cost: ¥450,000)
Fiscal Year 2010: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Fiscal Year 2009: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Fiscal Year 2008: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Keywordsデニム・ジーンズ / 産業集積 / 不確実性 / プロトタイプ / ケイレツ型ネットワーク / ジーンズ / ケイレツ / ネットワーク / デニムジーンズ / 産地型集積 / プロトタイプ創出 / 紡績 / OEMメーカー
Research Abstract

This research outlines an extensive field research of denim jeans production in the Setouchi district in Japan. A special emphasis is placed on how 'flexible specialization' functions in the district so that the agglomeration of small specialist companies can realize creative product prototyping, surrounded by uncertain environments on both supply and demand sides (Piore and Sable, 1984 ; Seki, 1993). There is a general belief that horizontal specialist networks provide more flexible production capabilities under high uncertainty, compared to traditional keiretsu networks where product prototyping and mass manufacturing processes are hierarchically coordinated by large flagship companies. However, our field research in the past years has found that hierarchical aspects amongst small specialist companies still remain facing ever fiercer environmental uncertainties. Such small companies, on the one hand, lose their former flagship companies which shift their production venues out of the … More district under the pressures from low-cost foreign manufacturers. Focused on less price-sensitive and more demanding consumers, domestic production networks are now in the trial and error process of transforming themselves into horizontal specialist networks and conduct creative product prototyping on their own. On the other hand, simply due to their inexperience in product prototyping, certain hierarchical aspects persist, since they make tremendous efforts to find new flagship companies who complement inadequate prototyping capabilities of the specialist companies. At the same time, however, such aspects seem to presume a certain range of variations facing high uncertainty, which seems to be adaptively rational from an evolutionary perspective. In order to formalize the functions which new flagship companies may play, this research employs Knight's distinction between 'uncertainty' and 'risk'. Further, traditional keiretsu systems and recent horizontal specialist networks are hypothesized as two distinctive ideal types which are good at handling 'risk' and 'uncertainty' respectively. Lastly, after reporting the difficulties which denim jeans specialist networks face in the Setouchi district, two brief case descriptions from our field research demonstrate different patterns of adaptive variations by trial and error under high uncertainty Less

Report

(4 results)
  • 2010 Annual Research Report   Final Research Report ( PDF )
  • 2009 Annual Research Report
  • 2008 Annual Research Report
  • Research Products

    (8 results)

All 2010 2009 2008

All Journal Article (3 results) (of which Peer Reviewed: 2 results) Presentation (5 results)

  • [Journal Article] 不確実性下における適応システムの多様性2010

    • Author(s)
      藤井大児
    • Journal Title

      日本経営学会誌 第26号

      Pages: 39-50

    • Related Report
      2010 Final Research Report
    • Peer Reviewed
  • [Journal Article] 経営学における比較事例研究法に関する一考察(2)2010

    • Author(s)
      藤井大児
    • Journal Title

      北東アジア経済研究 第8巻

      Pages: 1-20

    • NAID

      40017057769

    • Related Report
      2010 Final Research Report
  • [Journal Article] 不確実性下における適応システムの多様性:デニム・ジーンズ産地型集積の事例研究2010

    • Author(s)
      藤井大児
    • Journal Title

      日本経営学会誌

      Volume: 26号 Pages: 39-50

    • NAID

      110007987944

    • Related Report
      2010 Annual Research Report
    • Peer Reviewed
  • [Presentation] 'Flexible Specialization' Revisited : A Case Study of Denim Jeans Production in a Japanese Industrial District2009

    • Author(s)
      Daiji Fujii
    • Organizer
      Business and Information 2009
    • Place of Presentation
      Kuala Lumpur, Malaysia.
    • Related Report
      2010 Final Research Report
  • [Presentation] Flexble Specializaiton' Revisited : A Case Study of Denim Jeans Production in a Japanese Industrial District2009

    • Author(s)
      Daiji Fujii
    • Organizer
      Business and Information 2009
    • Place of Presentation
      クアラルンプール・マレーシア
    • Related Report
      2009 Annual Research Report
  • [Presentation] 'Flexible Specialization' Revisited : A Case Study of Denim Jeans Production in a Japanese Industrial District2008

    • Author(s)
      Daiji Fujii
    • Organizer
      The 2008 International Conference on Innovation & Management
    • Place of Presentation
      Taipei, Taiwan.
    • Year and Date
      2008-12-12
    • Related Report
      2010 Final Research Report
  • [Presentation] Flexible Specialization Revisited : A Case Study of Denim Jeans Production in a Japanese Industrial District2008

    • Author(s)
      Daiji Fujii
    • Organizer
      The 2008 International Conference on Innovation & Management
    • Place of Presentation
      Shih Chien University, Taipei, Taiwan
    • Year and Date
      2008-12-12
    • Related Report
      2008 Annual Research Report
  • [Presentation] 産地型集積でのガバナンス機構選択 : デニム・ジーンズ生産ネットワークの事例研究2008

    • Author(s)
      藤井大児・山本智之
    • Organizer
      日本経営学会
    • Place of Presentation
      一橋大学・東京
    • Related Report
      2008 Annual Research Report

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Published: 2008-04-01   Modified: 2016-04-21  

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