Communication Strategies in Place Branding
| Project/Area Number |
20730281
|
|---|
| Research Category |
Grant-in-Aid for Young Scientists (B)
|
| Allocation Type | Single-year Grants |
|---|
| Research Field |
Commerce
|
|---|
| Research Institution | Nagoya City University |
|---|
Principal Investigator |
TOKUYAMA Mitsue Nagoya City University, 大学院・経済学研究科, 准教授 (80363951)
|
|---|
| Project Period (FY) |
2008 – 2009
|
| Project Status |
Completed (Fiscal Year 2009)
|
| Budget Amount *help |
¥2,860,000 (Direct Cost: ¥2,200,000、Indirect Cost: ¥660,000)
Fiscal Year 2009: ¥1,820,000 (Direct Cost: ¥1,400,000、Indirect Cost: ¥420,000)
Fiscal Year 2008: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000)
|
|---|
| Keywords | 地域ブランド / コミュニケーション戦略 / 商学 / コミュニケーション |
|---|
| Research Abstract |
It is the most important things in place branding that country creates unique experience values by using brand assets of the place. Communication strategies should support it. In this research, I analyzed cases of countries communication in Japan and built a communication model that and the strategies in place branding.
|
Report
(4 results)
Research Products
(3 results)
