Communication Strategies in Place Branding

Research Project

Project/Area Number	20730281
Research Category	Grant-in-Aid for Young Scientists (B)
Allocation Type	Single-year Grants
Research Field	Commerce
Research Institution	Nagoya City University
Principal Investigator	TOKUYAMA Mitsue Nagoya City University, 大学院・経済学研究科, 准教授 (80363951)
Project Period (FY)	2008 – 2009
Project Status	Completed (Fiscal Year 2009)
Budget Amount *help	¥2,860,000 (Direct Cost: ¥2,200,000、Indirect Cost: ¥660,000) Fiscal Year 2009: ¥1,820,000 (Direct Cost: ¥1,400,000、Indirect Cost: ¥420,000) Fiscal Year 2008: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000)
Keywords	地域ブランド / コミュニケーション戦略 / 商学 / コミュニケーション
Research Abstract	It is the most important things in place branding that country creates unique experience values by using brand assets of the place. Communication strategies should support it. In this research, I analyzed cases of countries communication in Japan and built a communication model that and the strategies in place branding.

Report

(4 results)