An Empirical Study of the Relationship between Large Retailers and Small Retailers
| Project/Area Number |
20730289
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| Research Category |
Grant-in-Aid for Young Scientists (B)
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| Allocation Type | Single-year Grants |
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| Research Field |
Commerce
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| Research Institution | University of Marketing and Distribution Sciences |
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Principal Investigator |
YOKOYAMA Narimasa University of Marketing and Distribution Sciences, 商学部, 准教授 (70461126)
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| Project Period (FY) |
2008 – 2010
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| Project Status |
Completed (Fiscal Year 2010)
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| Budget Amount *help |
¥3,250,000 (Direct Cost: ¥2,500,000、Indirect Cost: ¥750,000)
Fiscal Year 2010: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
Fiscal Year 2009: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000)
Fiscal Year 2008: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
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| Keywords | 商業 / 地域商業 / 商店街 / 大型店 / 零細店 / 競争 |
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| Research Abstract |
The Purpose of this study is to analyze the relationship between large retailers and small retailers in Japanese traditional shopping aria "SHOUTENGAI". In consideration of process of learning of small retailer, we discussed the competition and the collaboration between large retailers and small retailers in SHOUTENGAI.
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Report
(4 results)
Research Products
(14 results)
