A Mechanism of Formation Process of Eco-Understanding as an Assumption of Eco-Marketing
| Project/Area Number |
20730290
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| Research Category |
Grant-in-Aid for Young Scientists (B)
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| Allocation Type | Single-year Grants |
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| Research Field |
Commerce
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| Research Institution | Nakamura Gakuen College |
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Principal Investigator |
MYOJIN Mie Nakamura Gakuen College, 流通科学部, 講師 (60461480)
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| Project Period (FY) |
2008 – 2010
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| Project Status |
Completed (Fiscal Year 2010)
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| Budget Amount *help |
¥2,990,000 (Direct Cost: ¥2,300,000、Indirect Cost: ¥690,000)
Fiscal Year 2010: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Fiscal Year 2009: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Fiscal Year 2008: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
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| Keywords | マーケティング / エコ・マーケティング理解 / 環境法 / 起業の社会責任 / グリーン・コンシューマー / 企業の社会責任 / エコ・マーケティング / コミュニケーション / 企業の社会責任(CSR) |
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| Research Abstract |
This study focuses on marketing dealing with the environmental problem (Eco-Marketing) and figures out the mechanism of formation process of eco-understanding as an assumption of Eco-Marketing through historical research. As a result it was highlighted that the legitimacy of eco-understanding is constructed in the social process and not determined by regulatory or economic rationality.
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Report
(4 results)
Research Products
(9 results)
