Analyzing reasons can make preferences be both unjusty confused and justified.
Project/Area Number |
20730408
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Research Category |
Grant-in-Aid for Young Scientists (B)
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Allocation Type | Single-year Grants |
Research Field |
Social psychology
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Research Institution | Tokyo Jogakkan College |
Principal Investigator |
YAMADA Ayumi Tokyo Jogakkan College, ヒューマン・イノベーション研究センター, 研究員 (00406878)
|
Project Period (FY) |
2008 – 2010
|
Project Status |
Completed (Fiscal Year 2010)
|
Budget Amount *help |
¥3,380,000 (Direct Cost: ¥2,600,000、Indirect Cost: ¥780,000)
Fiscal Year 2009: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
Fiscal Year 2008: ¥1,950,000 (Direct Cost: ¥1,500,000、Indirect Cost: ¥450,000)
|
Keywords | 理由分析 / 意思決定 / 選好 / 選好の混乱 / 単純接触効果 / 絵画鑑賞 / 商品選択 / 社会系心理学 / 実験系心理学 / 選好判断 / 美的選好 / 言語化 / 言語隠蔽効果 / 絵画 |
Research Abstract |
Some preferences are primarily based on implicit and non-verbal processes. Present studies examined the potential pitfalls of verbalizing or analyzing one's preferences. Experiment 1 and Experiment 2 demonstrated that appreciating art verbally aesthetically confused viewers. Experiment 3 demonstrated that those who have analyzed their reasons for liking or disliking consumer goods in advance would be more likely to justify their decisions by irrelevant factors that seem to be plausible determinants as causes but, in fact, do not have any influence on their preferences.
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Report
(3 results)
Research Products
(9 results)