| Budget Amount *help |
¥3,380,000 (Direct Cost: ¥2,600,000、Indirect Cost: ¥780,000)
Fiscal Year 2009: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
Fiscal Year 2008: ¥1,950,000 (Direct Cost: ¥1,500,000、Indirect Cost: ¥450,000)
|
|---|
| Research Abstract |
Some preferences are primarily based on implicit and non-verbal processes. Present studies examined the potential pitfalls of verbalizing or analyzing one's preferences. Experiment 1 and Experiment 2 demonstrated that appreciating art verbally aesthetically confused viewers. Experiment 3 demonstrated that those who have analyzed their reasons for liking or disliking consumer goods in advance would be more likely to justify their decisions by irrelevant factors that seem to be plausible determinants as causes but, in fact, do not have any influence on their preferences.
|
