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Modeling of the mere exposure effect based on long-term learning

Research Project

Project/Area Number 20730477
Research Category

Grant-in-Aid for Young Scientists (B)

Allocation TypeSingle-year Grants
Research Field Experimental psychology
Research InstitutionYamaguchi University

Principal Investigator

MATSUDA Ken  山口大学, 大学院・理工学研究科, 講師 (10422916)

Project Period (FY) 2008 – 2011
Project Status Completed (Fiscal Year 2011)
Budget Amount *help
¥4,160,000 (Direct Cost: ¥3,200,000、Indirect Cost: ¥960,000)
Fiscal Year 2011: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
Fiscal Year 2010: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
Fiscal Year 2009: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000)
Fiscal Year 2008: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
Keywords実験系心理学 / 単純接触効果 / 概念形成 / 長期的刺激接触 / 長期的接触
Research Abstract

This study examined whether presentation frequency manipulation at each learning phase affected the mere exposure effect of long term learning. In the experiment, the learning phase was conducted three sessions in total at each a week. After the learning phase, the judgment phase was conducted five minutes or one week later. Stimuli tendency that manipulate presentation frequency at each learning phase were three conditions of increase, constant and decrease. Materials were pictures consisting of multi-dimensions(Experiment 1), artificial Grammar(Experiment 2), and novel abstract shapes(Experiment 3). In Experiment 1, preference values of low-typical condition were high in increase present condition. On the other hand, values during decrease and fixed presentation were low. In Experiment 2, there were not the effects of frequency of contact in preference judgments. Grammar evaluation value was different depending on the number of characters in the string. In Experiment 3, mere exposure effect occurred in the increase-presentation condition because of the many of the just before presentation. After an interval of one week, in judgments about nostalgia, preference and familiarity, judgment values rose. In addition, preference value was higher by presenting a lot of stimuli.

Report

(6 results)
  • 2011 Annual Research Report   Final Research Report ( PDF )
  • 2010 Annual Research Report   Self-evaluation Report ( PDF )
  • 2009 Annual Research Report
  • 2008 Annual Research Report
  • Research Products

    (74 results)

All 2012 2011 2010 2009 2008

All Journal Article (18 results) (of which Peer Reviewed: 16 results) Presentation (53 results) Book (3 results)

  • [Journal Article] Angle illusion in a straight road2011

    • Author(s)
      Osa, A., Nagata, K., Honda, Y., Ichikawa, M., Matsuda, K., & Miike, H.
    • Journal Title

      Perception

      Volume: Vol.40 Pages: 1350-1356

    • NAID

      120005373248

    • Related Report
      2011 Final Research Report
    • Peer Reviewed
  • [Journal Article] Angle illusion in a straight road2011

    • Author(s)
      Osa, A.
    • Journal Title

      Perception

      Volume: 40(11) Pages: 1350-1356

    • Related Report
      2011 Annual Research Report
    • Peer Reviewed
  • [Journal Article] The contradictory effects of nostalgic advertisements on nostalgia for products and on remembering advertisements.2011

    • Author(s)
      Sugimori, E.
    • Journal Title

      Japanese Psychological Research

      Volume: 53(1) Pages: 42-52

    • Related Report
      2010 Annual Research Report
    • Peer Reviewed
  • [Journal Article] The contradictory effects of nostalgic advertisements on nostalgia for products and on remembering advertisements2010

    • Author(s)
      Sugimori, E., Matsuda, K., & Kusumi, T.
    • Journal Title

      Japanese Psychological Research

      Volume: Vol.53, No.1 Pages: 42-52

    • Related Report
      2011 Final Research Report
    • Peer Reviewed
  • [Journal Article] The effects of aging on nostalgia in consumers-advertisement processing2010

    • Author(s)
      Kusumi, T., Matsuda, K., & Sugimori, E.
    • Journal Title

      Japanese Psychological Research

      Volume: Vol.52, No.3 Pages: 150-162

    • NAID

      120002484965

    • Related Report
      2011 Final Research Report
    • Peer Reviewed
  • [Journal Article] The effects of aging on nostalgia in consumers' advertisement processing.2010

    • Author(s)
      I Kusumi, T., Matsuda, K., Sugimori, E.
    • Journal Title

      Japanese Psychological Research 52(3)

      Pages: 150-162

    • NAID

      120002484965

    • Related Report
      2010 Self-evaluation Report
    • Peer Reviewed
  • [Journal Article] The contradictory effects of nostalgic advertisements on nostalgia for products and on remembering advertisements2010

    • Author(s)
      Sugimori, E., Matsuda, K., Kusumi, T.
    • Journal Title

      Japanese Psychological Research 53(1)

      Pages: 42-52

    • Related Report
      2010 Self-evaluation Report
    • Peer Reviewed
  • [Journal Article] The effects of aging on nostalgia in consumers' advertisement processing.2010

    • Author(s)
      Kusumi, T.
    • Journal Title

      Japanese Psychological Research

      Volume: 52(3) Pages: 150-162

    • Related Report
      2010 Annual Research Report
    • Peer Reviewed
  • [Journal Article] 色が味覚イメージに及ぼす影響2010

    • Author(s)
      木下武志
    • Journal Title

      芸術工学会誌

      Volume: 54 Pages: 107-112

    • Related Report
      2010 Annual Research Report
    • Peer Reviewed
  • [Journal Article] A study of systems for automatically generating illumination sequences for music.2010

    • Author(s)
      Kitahara, K.
    • Journal Title

      Proceedings of the 25th International Technical Conference on Circuits/Systems, Computers and Communications

      Pages: 300-303

    • Related Report
      2010 Annual Research Report
    • Peer Reviewed
  • [Journal Article] Influence of colors on reaction time in progress of dark adaption2010

    • Author(s)
      Genka, A.
    • Journal Title

      Proceedings of the 3rd International Workshop on Kansei

      Pages: 135-138

    • Related Report
      2009 Annual Research Report
    • Peer Reviewed
  • [Journal Article] The effects of the size and movement of product pictures appearing on animated banner advertisements2010

    • Author(s)
      Kouroki, M.
    • Journal Title

      Proceedings of the 3rd International Workshop on Kansei

      Pages: 223-226

    • Related Report
      2009 Annual Research Report
    • Peer Reviewed
  • [Journal Article] The influence of the exposure frequency during implicit learning on the mere exposure effect2010

    • Author(s)
      Ishikawa, S.
    • Journal Title

      Proceedings of the 3rd International Workshop on Kansei

      Pages: 231-234

    • Related Report
      2009 Annual Research Report
    • Peer Reviewed
  • [Journal Article] The effects of the size and movement of product pictures appearing on animated banner advertisements2010

    • Author(s)
      Matsuda, K.
    • Journal Title

      Proceedings of the 3rd International Workshop on Kansei

      Pages: 243-246

    • Related Report
      2009 Annual Research Report
    • Peer Reviewed
  • [Journal Article] 認証情報を埋め込んだ印刷帳票用地紋の生成手法2009

    • Author(s)
      松田純一
    • Journal Title

      画像電子学会誌 38

      Pages: 599-607

    • NAID

      10025522375

    • Related Report
      2009 Annual Research Report
    • Peer Reviewed
  • [Journal Article] SMF形式の楽曲に基づく照明パターン自動生成システムの開発2009

    • Author(s)
      小長谷実希
    • Journal Title

      画像電子学会研究会講演予稿 243

      Pages: 41-47

    • Related Report
      2009 Annual Research Report
  • [Journal Article] A method for embedding information into printed documents using dotpattern watermarking.2009

    • Author(s)
      Matsuda, J.
    • Journal Title

      Proceedings of the 24th International Technical Conference on Circuits/Systems, Computers and Communications

      Pages: 1487-1490

    • Related Report
      2009 Annual Research Report
    • Peer Reviewed
  • [Journal Article] 広告と消費者心理:単純接触効果による安心感とノスタルジア2009

    • Author(s)
      楠見孝
    • Journal Title

      基礎心理学研究 28

      Pages: 142-146

    • Related Report
      2009 Annual Research Report
  • [Presentation] The influence of stimuli presentation tendency on the mere exposure effect of long-term learning2012

    • Author(s)
      Ishikawa, S., Matsuda, K., & Kusumi, T.
    • Organizer
      Poster presented at 10thTsukuba International Conference on Memory
    • Place of Presentation
      学習院大学東京都
    • Year and Date
      2012-03-05
    • Related Report
      2011 Final Research Report
  • [Presentation] The effects of spaced and unspaced learning on mere exposure effect2012

    • Author(s)
      Matsuda, K., Sugimori, E., & Kusumi, T.
    • Organizer
      Poster presented at 10thTsukuba International Conference on Memory
    • Place of Presentation
      学習院大学東京都
    • Year and Date
      2012-03-05
    • Related Report
      2011 Final Research Report
  • [Presentation] The effects of spaced and unspaced learning on mere exposure effect2012

    • Author(s)
      Matsuda, K.
    • Organizer
      10thTsukuba International Conference on Memory
    • Place of Presentation
      学習院大学
    • Year and Date
      2012-03-05
    • Related Report
      2011 Annual Research Report
  • [Presentation] The influence of stimuli presentation tendency on the mere exposure effect of long-term learning2012

    • Author(s)
      Ishikawa, S.
    • Organizer
      10thTsukuba International Conference on Memory
    • Place of Presentation
      学習院大学
    • Year and Date
      2012-03-05
    • Related Report
      2011 Annual Research Report
  • [Presentation] Perception of emotion on object motion2012

    • Author(s)
      Kouroki, M
    • Organizer
      10thTsukuba International Conference on Memory
    • Place of Presentation
      学習院大学
    • Year and Date
      2012-03-05
    • Related Report
      2011 Annual Research Report
  • [Presentation] Gain-lose effect in multimedia communication2012

    • Author(s)
      Nakagaki, T.
    • Organizer
      10thTsukuba International Conference on Memory
    • Place of Presentation
      学習院大学
    • Year and Date
      2012-03-05
    • Related Report
      2011 Annual Research Report
  • [Presentation] The influence of background texture image in impression of the rerson2012

    • Author(s)
      Hazugawa, M.
    • Organizer
      10thTsukuba International Conference on Memory
    • Place of Presentation
      学習院大学
    • Year and Date
      2012-03-05
    • Related Report
      2011 Annual Research Report
  • [Presentation] The difference between fabrics and these pictures on the tactual sensation2012

    • Author(s)
      Morimoto, K.
    • Organizer
      10thTsukuba Internat ional Conference on Memory
    • Place of Presentation
      学習院大学
    • Year and Date
      2012-03-05
    • Related Report
      2011 Annual Research Report
  • [Presentation] The effect of emotional background information on the impression formation of avatars in virtual space2011

    • Author(s)
      Matsuda, K.
    • Organizer
      52nd Annual Meeting of the Psychonomic Society
    • Place of Presentation
      Seattle WA, USA
    • Year and Date
      2011-11-05
    • Related Report
      2011 Annual Research Report
  • [Presentation] BGM聴取時の心拍数・体温・血圧が時間評価に及ぼす影響2011

    • Author(s)
      松田憲
    • Organizer
      日本認知科学学会第28回大会
    • Place of Presentation
      東京大学文京区
    • Year and Date
      2011-09-25
    • Related Report
      2011 Annual Research Report
  • [Presentation] 楠見孝長期的学習による単純接触効果:刺激呈示傾向が概念形成と感性評価に及ぼす影響2011

    • Author(s)
      松田憲
    • Organizer
      日本心理学会第75回大会発表論文集603
    • Place of Presentation
      日本大学東京都
    • Year and Date
      2011-09-15
    • Related Report
      2011 Final Research Report
  • [Presentation] 音楽の印象を高める照明パターン生成に関する研究2011

    • Author(s)
      北原賢人
    • Organizer
      平成23年度照明学会全国大会
    • Place of Presentation
      愛媛大学松山市
    • Year and Date
      2011-09-15
    • Related Report
      2011 Annual Research Report
  • [Presentation] 長期的学習による単純接触効果:刺激呈示傾向が概念形成と感性評価に及ぼす影響2011

    • Author(s)
      松田憲
    • Organizer
      日本心理学会第75回大会
    • Place of Presentation
      日本大学杉並区
    • Year and Date
      2011-09-15
    • Related Report
      2011 Annual Research Report
  • [Presentation] 単純接触効果に及ぼす背景情報の新奇性の影響2011

    • Author(s)
      松田憲
    • Organizer
      日本認知心理学会第9回大会
    • Place of Presentation
      学習院大学豊島区
    • Year and Date
      2011-05-28
    • Related Report
      2011 Annual Research Report
  • [Presentation] 仮想空間におけるアバターの印象形成過程に背景情報の情動価が及ぼす効果2011

    • Author(s)
      中垣辰則
    • Organizer
      日本認知心理学会第9回大会
    • Place of Presentation
      学習院大学豊島区
    • Year and Date
      2011-05-28
    • Related Report
      2011 Annual Research Report
  • [Presentation] 物体運動の配置と軌跡が美的印象に及ぼす影響2011

    • Author(s)
      興梠盛剛
    • Organizer
      日本認知心理学会第9回大会
    • Place of Presentation
      学習院大学豊島区
    • Year and Date
      2011-05-28
    • Related Report
      2011 Annual Research Report
  • [Presentation] 人工文法を用いた潜在学習における単純接触効果2011

    • Author(s)
      石川晋
    • Organizer
      日本認知心理学会第9回大会
    • Place of Presentation
      学習院大学豊島区
    • Year and Date
      2011-05-28
    • Related Report
      2011 Annual Research Report
  • [Presentation] The examination of the mere exposure in long-term implicit learning on artificial grammar2011

    • Author(s)
      Ishikawa, S., Matsuda, K., Tanaka, D., Miike, H., & Osa, A.
    • Organizer
      Poster presented at 9th Tsukuba International Conference on Memory
    • Place of Presentation
      学習院大学東京都
    • Year and Date
      2011-03-07
    • Related Report
      2011 Final Research Report
  • [Presentation] The examination of the mere exposure in long-term implicit learning on artificial grammar2011

    • Author(s)
      Ishikawa, S.
    • Organizer
      9th tsukuba international conference on memory
    • Place of Presentation
      学習院大学
    • Year and Date
      2011-03-07
    • Related Report
      2010 Self-evaluation Report
  • [Presentation] The effects of eye tracking movement on evaluation of the object motion2011

    • Author(s)
      Matsuda, K.
    • Organizer
      9th tsukuba international conference on memory
    • Place of Presentation
      学習院大学
    • Year and Date
      2011-03-07
    • Related Report
      2010 Self-evaluation Report
  • [Presentation] The effects of eye tracking movement on evaluation of the object motion.2011

    • Author(s)
      Matsuda, K.
    • Organizer
      9th Tsukuba International Conference on Memory
    • Place of Presentation
      学習院大学
    • Year and Date
      2011-03-07
    • Related Report
      2010 Annual Research Report
  • [Presentation] The examination of the mere exposure in long-term implicit learning on artificial grammar2011

    • Author(s)
      Ishikawa, S.
    • Organizer
      9th Tsukuba International Conference on Memory
    • Place of Presentation
      学習院大学
    • Year and Date
      2011-03-07
    • Related Report
      2010 Annual Research Report
  • [Presentation] Effects of location and track on aesthetic impression on object motion.2011

    • Author(s)
      Kouroki, M.
    • Organizer
      9th Tsukuba International Conference on Memory
    • Place of Presentation
      学習院大学
    • Year and Date
      2011-03-07
    • Related Report
      2010 Annual Research Report
  • [Presentation] BGMの音楽的特徴が時間評価に及ぼす影響2010

    • Author(s)
      松田憲
    • Organizer
      日本心理学会第74回大会
    • Place of Presentation
      大阪大学
    • Year and Date
      2010-09-20
    • Related Report
      2010 Annual Research Report
  • [Presentation] 動画バナー広告における商品画像の大きさと動きの効果2010

    • Author(s)
      松田憲
    • Organizer
      日本認知科学学会第27回大会
    • Place of Presentation
      神戸大学
    • Year and Date
      2010-09-18
    • Related Report
      2010 Annual Research Report
  • [Presentation] 物体運動の複雑性が生物性認知と視覚探査に及ぼす影響2010

    • Author(s)
      松田憲
    • Organizer
      日本認知心理学会第8回大会
    • Place of Presentation
      西南学院大学
    • Year and Date
      2010-05-30
    • Related Report
      2010 Annual Research Report
  • [Presentation] 長期的潜在学習における接触頻度の変化が単純接触効果に与える影響2010

    • Author(s)
      石川晋
    • Organizer
      日本認知心理学会第8回大会
    • Place of Presentation
      西南学院大学
    • Year and Date
      2010-05-29
    • Related Report
      2010 Annual Research Report 2010 Self-evaluation Report
  • [Presentation] 画像の美的評価における刺激の操作性と利き手による影響2010

    • Author(s)
      興梠盛剛
    • Organizer
      日本認知心理学会第8回大会
    • Place of Presentation
      西南学院大学
    • Year and Date
      2010-05-29
    • Related Report
      2010 Annual Research Report
  • [Presentation] The effects of gaze cascade on animated banner advertisements2010

    • Author(s)
      Matsuda, K.
    • Organizer
      8th Tsukuba International Conference on Memory
    • Place of Presentation
      Tsukuba
    • Year and Date
      2010-03-30
    • Related Report
      2009 Annual Research Report
  • [Presentation] The influence of the exposure frequency during implicit learning on the mere exposure effectIn K. Miura, & T. Kawabe(Eds.)2010

    • Author(s)
      Ishikawa, S., Matsuda, K., Tanaka, D., Osa, A., & Miike, H.
    • Organizer
      Proceedings of the 3rd International Workshop on Kansei
    • Place of Presentation
      アクロス福岡福岡市
    • Year and Date
      2010-02-22
    • Related Report
      2011 Final Research Report
  • [Presentation] The Effects of Emotional Transfer on the Misattribution of Product Information2009

    • Author(s)
      Matsuda, K.
    • Organizer
      50th Annual Meeting of the Psychonomic Society
    • Place of Presentation
      Boston
    • Year and Date
      2009-11-28
    • Related Report
      2009 Annual Research Report
  • [Presentation] マルチメディアコミュニケーションにおける印象形成過程:アバターの外見的特徴と背景情報が及ぼす影響2009

    • Author(s)
      松田憲
    • Organizer
      日本認知科学学会第26回大会
    • Place of Presentation
      慶應義塾大学
    • Year and Date
      2009-09-10
    • Related Report
      2009 Annual Research Report
  • [Presentation] 色調変化による色相弁別への影響2009

    • Author(s)
      松浦大輔
    • Organizer
      日本感性工学会第11回大会
    • Place of Presentation
      芝浦工業大学
    • Year and Date
      2009-09-08
    • Related Report
      2009 Annual Research Report
  • [Presentation] マルチメディアコミュニケーションにおける印象形成過程に接触頻度と背景情報が及ぼす影響2009

    • Author(s)
      松田憲
    • Organizer
      日本心理学会第73回大会
    • Place of Presentation
      立命館大学
    • Year and Date
      2009-08-27
    • Related Report
      2009 Annual Research Report
  • [Presentation] 広告接触頻度と情動連合記憶が商品評価に及ぼす効果2009

    • Author(s)
      松田憲
    • Organizer
      日本心理学会第73回大会
    • Place of Presentation
      立命館大学
    • Year and Date
      2009-08-26
    • Related Report
      2009 Annual Research Report
  • [Presentation] The influential effects of emotional association on product preference2009

    • Author(s)
      Matsuda, K.
    • Organizer
      SARMAC VIII
    • Place of Presentation
      Kyoto
    • Year and Date
      2009-07-28
    • Related Report
      2009 Annual Research Report
  • [Presentation] 広告評価に及ぼす情動連合記憶とインターバルの効果2009

    • Author(s)
      松田憲
    • Organizer
      日本認知心理学会第7回大会
    • Place of Presentation
      立教大学
    • Year and Date
      2009-07-20
    • Related Report
      2009 Annual Research Report
  • [Presentation] 広告のJカーブ効果の発現にインターバルが及ぼす効果2009

    • Author(s)
      興梠盛剛
    • Organizer
      日本認知心理学会第7回大会
    • Place of Presentation
      立教大学
    • Year and Date
      2009-07-19
    • Related Report
      2009 Annual Research Report
  • [Presentation] 配置の美的判断における偏好に画像の具象性が与える影響2009

    • Author(s)
      中嶋優
    • Organizer
      日本視覚学会
    • Place of Presentation
      工学院大学
    • Year and Date
      2009-01-22
    • Related Report
      2008 Annual Research Report
  • [Presentation] The triggers and functions of nostalgia in consumer' s Ad processing2008

    • Author(s)
      Kusumi, T., Matsuda, K., & Sugimori, E.
    • Organizer
      Poster presented at 49th Annual Meeting of the Psychonomic Society
    • Place of Presentation
      Chicago IL
    • Year and Date
      2008-11-14
    • Related Report
      2011 Final Research Report
  • [Presentation] Nostalgia influences the evaluation of advertisements2008

    • Author(s)
      Matsuda, K., Sugimori, E., & Kusumi, T.
    • Organizer
      Poster presented at 49th Annual Meeting of the Psychonomic Society
    • Place of Presentation
      Chicago IL
    • Year and Date
      2008-11-14
    • Related Report
      2011 Final Research Report
  • [Presentation] Nostalgia influences the evaluation of advertisements2008

    • Author(s)
      Matsuda, K.
    • Organizer
      Psychonomic Society
    • Place of Presentation
      Chicago Hilton
    • Year and Date
      2008-11-14
    • Related Report
      2008 Annual Research Report
  • [Presentation] The triggers and functions of nostalgia in consumer's Ad processing2008

    • Author(s)
      Kusumi, T.
    • Organizer
      Psychonomic Society
    • Place of Presentation
      Chicago Hilton
    • Year and Date
      2008-11-14
    • Related Report
      2008 Annual Research Report
  • [Presentation] ノスタルジア広告と感情2008

    • Author(s)
      松田憲
    • Organizer
      日本心理学会
    • Place of Presentation
      北海道大学
    • Year and Date
      2008-09-21
    • Related Report
      2008 Annual Research Report
  • [Presentation] ノスタルジア喚起広告が商品とソース記憶に及ぼす効果:ソースモニタリングとノスタルジア評定を用いた検討2008

    • Author(s)
      杉森絵里子・松田憲・楠見孝
    • Organizer
      日本心理学会第72回大会
    • Place of Presentation
      北海道大学札幌市
    • Year and Date
      2008-09-20
    • Related Report
      2011 Final Research Report
  • [Presentation] バナー広告の反復呈示が短期・長期記憶と商品評価におよぼす効果2008

    • Author(s)
      松田憲
    • Organizer
      日本心理学会
    • Place of Presentation
      北海道大学
    • Year and Date
      2008-09-20
    • Related Report
      2008 Annual Research Report
  • [Presentation] ノスタルジア広告と商品におけるノスタルジア感情の関係 : ソースモニタリングとノスタルジア評定を用いた検討2008

    • Author(s)
      杉森絵里子
    • Organizer
      日本心理学会
    • Place of Presentation
      北海道大学
    • Year and Date
      2008-09-20
    • Related Report
      2008 Annual Research Report
  • [Presentation] 情動連合記憶が広告評価に及ぼす長期的効果2008

    • Author(s)
      松田憲
    • Organizer
      日本認知科学会
    • Place of Presentation
      同志社大学 : 京田辺校地
    • Year and Date
      2008-09-06
    • Related Report
      2008 Annual Research Report
  • [Presentation] TVコマーシャルにおける懐かしさ感情の生起要因2008

    • Author(s)
      楠見孝
    • Organizer
      日本認知科学会
    • Place of Presentation
      同志社大学 : 京田辺校地
    • Year and Date
      2008-09-06
    • Related Report
      2008 Annual Research Report
  • [Presentation] ノスタルジア喚起CMが広告認知と消費行動に及ぼす効果2008

    • Author(s)
      楠見孝・杉森絵里子・松田憲
    • Organizer
      日本認知心理学会第6回大会
    • Place of Presentation
      千葉大学千葉市
    • Year and Date
      2008-05-31
    • Related Report
      2011 Final Research Report
  • [Presentation] 懐かしさ感情が商品評価に及ぼす影響2008

    • Author(s)
      松田憲・杉森絵里子・楠見孝
    • Organizer
      日本認知心理学会第6回大会
    • Place of Presentation
      千葉大学千葉市
    • Year and Date
      2008-05-31
    • Related Report
      2011 Final Research Report
  • [Presentation] 懐かしさ感情が商品評価に及ぼす影響2008

    • Author(s)
      松田憲
    • Organizer
      日本認知心理学会
    • Place of Presentation
      千葉大学
    • Year and Date
      2008-05-31
    • Related Report
      2008 Annual Research Report
  • [Presentation] ノスタルジア喚起CMが広告認知と消費行動に及ぼす効果2008

    • Author(s)
      楠見孝
    • Organizer
      日本認知心理学会
    • Place of Presentation
      千葉大学
    • Year and Date
      2008-05-31
    • Related Report
      2008 Annual Research Report
  • [Book] 2012年度版心理学検定公式問題集2012

    • Author(s)
      太田信夫
    • Publisher
      実務教育出版
    • Related Report
      2011 Annual Research Report
  • [Book] 単純接触効果と広告、思考と感情の事典朝倉書店(海保博之(編))2010

    • Author(s)
      松田憲
    • Related Report
      2011 Final Research Report
  • [Book] 好みの形成:単純接触効果と広告, 現代の認知心理学第1巻「知覚と感性」(三浦佳世(編))2010

    • Author(s)
      松田憲
    • Publisher
      北大路書房
    • Related Report
      2011 Final Research Report

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Published: 2008-04-01   Modified: 2016-04-21  

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