An analysis on the traveler's cognitive processes toward transport services and its implication for the fare policies
| Project/Area Number |
20760350
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| Research Category |
Grant-in-Aid for Young Scientists (B)
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| Allocation Type | Single-year Grants |
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| Research Field |
Civil engineering project/Traffic engineering
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| Research Institution | Ehime University |
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Principal Investigator |
KURAUCHI Shinya Ehime University, 大学院・理工学研究科, 講師 (90314038)
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| Project Period (FY) |
2008 – 2009
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| Project Status |
Completed (Fiscal Year 2009)
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| Budget Amount *help |
¥4,290,000 (Direct Cost: ¥3,300,000、Indirect Cost: ¥990,000)
Fiscal Year 2009: ¥2,470,000 (Direct Cost: ¥1,900,000、Indirect Cost: ¥570,000)
Fiscal Year 2008: ¥1,820,000 (Direct Cost: ¥1,400,000、Indirect Cost: ¥420,000)
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| Keywords | 交通行動分析 / 料金政策 / ポイント制度 / メンタルアカウンティング / 参照点 / 公共交通 / 社会的相互作用 / 環境配慮行動 / Yield Manaement / メンタル・アカウンティング / 離散選択モデル / 時間選好 |
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| Research Abstract |
Recently, travel IC card has been rapidly prevailing around the world and it enables the transport service providers to provide wide variety of services corresponding to the travel demand. This study investigated the traveler's cognitive processes toward the transport services, and then evaluated which types of services would be the most desirable from the cost-effectiveness point of view.
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Report
(3 results)
Research Products
(17 results)
