| Budget Amount *help |
¥3,224,000 (Direct Cost: ¥2,480,000、Indirect Cost: ¥744,000)
Fiscal Year 2009: ¥1,469,000 (Direct Cost: ¥1,130,000、Indirect Cost: ¥339,000)
Fiscal Year 2008: ¥1,755,000 (Direct Cost: ¥1,350,000、Indirect Cost: ¥405,000)
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| Research Abstract |
Political, economic, religious, and ethnic issues often act as triggers for various conflicts between countries or regions. Sometimes these conflicts affect day-to-day consumption behavior or attitude. This research examines the impact of these conflicts on consumer behavior in multiple regions. The results show a cross-regional pattern. The animosity did not directly affect the willingness to buy. However, the subjective norm seems to have a relatively strong effect on the willingness to buy.
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