Can Animosity Really Affect Consumer Behavior? : A multiregional analysis based with MAM
Project/Area Number |
20830090
|
Research Category |
Grant-in-Aid for Young Scientists (Start-up)
|
Allocation Type | Single-year Grants |
Research Field |
Commerce
|
Research Institution | Seijo University |
Principal Investigator |
JIN Chunji Seijo University, 経済学部, 専任講師 (60456283)
|
Project Period (FY) |
2008 – 2009
|
Project Status |
Completed (Fiscal Year 2009)
|
Budget Amount *help |
¥3,224,000 (Direct Cost: ¥2,480,000、Indirect Cost: ¥744,000)
Fiscal Year 2009: ¥1,469,000 (Direct Cost: ¥1,130,000、Indirect Cost: ¥339,000)
Fiscal Year 2008: ¥1,755,000 (Direct Cost: ¥1,350,000、Indirect Cost: ¥405,000)
|
Keywords | 消費者行動 / 敵意 / 地域比較 / 国際情報交換 / 韓国:フランス |
Research Abstract |
Political, economic, religious, and ethnic issues often act as triggers for various conflicts between countries or regions. Sometimes these conflicts affect day-to-day consumption behavior or attitude. This research examines the impact of these conflicts on consumer behavior in multiple regions. The results show a cross-regional pattern. The animosity did not directly affect the willingness to buy. However, the subjective norm seems to have a relatively strong effect on the willingness to buy.
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Report
(2 results)
Research Products
(6 results)