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Designing green innovation strategies to enhance profits and social welfare: Differences by country, industry, and firm characteristics

Research Project

Project/Area Number 20H01554
Research Category

Grant-in-Aid for Scientific Research (B)

Allocation TypeSingle-year Grants
Section一般
Review Section Basic Section 07090:Commerce-related
Research InstitutionWaseda University

Principal Investigator

FRANK Bjoern  早稲田大学, 商学学術院, 准教授 (30467039)

Project Period (FY) 2020-04-01 – 2023-03-31
Project Status Completed (Fiscal Year 2023)
Budget Amount *help
¥12,740,000 (Direct Cost: ¥9,800,000、Indirect Cost: ¥2,940,000)
Fiscal Year 2022: ¥4,160,000 (Direct Cost: ¥3,200,000、Indirect Cost: ¥960,000)
Fiscal Year 2021: ¥4,160,000 (Direct Cost: ¥3,200,000、Indirect Cost: ¥960,000)
Fiscal Year 2020: ¥4,420,000 (Direct Cost: ¥3,400,000、Indirect Cost: ¥1,020,000)
Keywords環境イノベーション / 環境マーケティング / CSR経営
Outline of Research at the Start

環境イノベーションとは、製品やプロセスの革新を通じて企業の環境的持続可能性を高めることである。本研究は、環境イノベーションの利益性とその最適な戦略策定が複数の国、業種、そして企業特性といった文脈によってどのように異なるかを見極めることを目的とする。本研究の目的を達成するために、企業経営者と消費者を対象にアンケート調査を行い、データを収集し、階層線形モデルという統計解析手法で分析する予定である。

Outline of Final Research Achievements

This research examined the effects of country, industry, and firm characteristics in formulating green innovation strategies to benefit firms and society. It found that AI products positively affect consumer purchases through environmental improvement actions, with differences across firms and industries, and clarified how intellectual capital reduces environmental impact. It also analyzed country differences in the nonlinear effects of financial and non-financial resources (e.g., board members) on green innovation. In addition, it examined how green innovation and recycling in developing countries affect brand attitudes and loyalty, overall and for each stage of a product's life cycle. Furthermore, it elucidated the effects of greenwashing and its mitigation strategies on different consumer segments.

Academic Significance and Societal Importance of the Research Achievements

本研究は、環境とビジネスの両方の成果を最適化するためには、環境イノベーション戦略を特定の国、産業、企業の状況に合わせて調整することが有益であることを示唆している。また、財務的・非財務的リソースの特定の組み合わせが、環境イノベーション活動の成功を支援し、推進できることも示している。さらに、人工知能(AI)が従来の持続可能性の実践を補完することで、環境の持続可能性に貢献できることも示している。結果として、このような環境持続可能性の向上は、社会が生活の質を維持するために利用できる天然資源を長持ちさせることで、社会に利益をもたらす。

Report

(4 results)
  • 2023 Final Research Report ( PDF )
  • 2022 Annual Research Report
  • 2021 Annual Research Report
  • 2020 Annual Research Report
  • Research Products

    (20 results)

All 2024 2023 2022 2021 2020 Other

All Int'l Joint Research (7 results) Journal Article (6 results) (of which Int'l Joint Research: 6 results,  Peer Reviewed: 6 results,  Open Access: 4 results) Presentation (7 results) (of which Int'l Joint Research: 4 results)

  • [Int'l Joint Research] Universidad Catolica Boliviana(ボリビア)

    • Related Report
      2022 Annual Research Report
  • [Int'l Joint Research] ウィーバー州立大学(米国)

    • Related Report
      2021 Annual Research Report
  • [Int'l Joint Research] サンパブロボリビアカトリック大学(ボリビア)

    • Related Report
      2021 Annual Research Report
  • [Int'l Joint Research] モラチュワ大学(スリランカ)

    • Related Report
      2020 Annual Research Report
  • [Int'l Joint Research] アジア工業大学(タイ)

    • Related Report
      2020 Annual Research Report
  • [Int'l Joint Research] ウィーバー州立大学(米国)

    • Related Report
      2020 Annual Research Report
  • [Int'l Joint Research] サンパブロボリビアカトリック大学(ボリビア)

    • Related Report
      2020 Annual Research Report
  • [Journal Article] Sustainable Supply Chains in Bolivia: Between Informality and Political Instability2022

    • Author(s)
      B.C. Herbas-Torrico, B. Frank, C.A. Arandia-Tavera, P.-M. Zurita-Lara
    • Journal Title

      Case Studies on Sustainability in the Food Industry: Dealing with a Rapidly Growing Population

      Volume: 2022 Pages: 81-100

    • DOI

      10.1007/978-3-031-07742-5_3

    • ISBN
      9783031077418, 9783031077425
    • Related Report
      2021 Annual Research Report
    • Peer Reviewed / Int'l Joint Research
  • [Journal Article] Market Success through Recycling Programs: Strategic Options, Consumer Reactions, and Contingency Factors2022

    • Author(s)
      Y. Hu, B. Frank, Z. Lu
    • Journal Title

      Journal of Cleaner Production

      Volume: 353 Pages: 131003-131003

    • DOI

      10.1016/j.jclepro.2022.131003

    • Related Report
      2021 Annual Research Report
    • Peer Reviewed / Open Access / Int'l Joint Research
  • [Journal Article] Corporate Social Responsibility in Bolivia: Context, Policy, and Reality2021

    • Author(s)
      B. Herbas-Torrico, B. Frank, C. Arandia-Tavera
    • Journal Title

      Current Global Practices of Corporate Social Responsibility

      Volume: 2021 Pages: 597-620

    • DOI

      10.1007/978-3-030-68386-3_28

    • ISBN
      9783030683856, 9783030683863
    • Related Report
      2021 Annual Research Report
    • Peer Reviewed / Int'l Joint Research
  • [Journal Article] Artificial Intelligence-Enabled Environmental Sustainability of Products: Marketing Benefits and Their Variation by Consumer, Location, and Product Types2021

    • Author(s)
      B. Frank
    • Journal Title

      Journal of Cleaner Production

      Volume: 285 Pages: 125242-125242

    • DOI

      10.1016/j.jclepro.2020.125242

    • Related Report
      2020 Annual Research Report
    • Peer Reviewed / Open Access / Int'l Joint Research
  • [Journal Article] Translating Green Strategic Intent into Green Process Innovation Performance: The Role of Green Intellectual Capital2021

    • Author(s)
      J. Jirakraisiri, Y.F. Badir, B. Frank
    • Journal Title

      Journal of Intellectual Capital

      Volume: 22 Issue: 7 Pages: 43-67

    • DOI

      10.1108/jic-08-2020-0277

    • Related Report
      2020 Annual Research Report
    • Peer Reviewed / Open Access / Int'l Joint Research
  • [Journal Article] Organisational Resources as Facilitators and Inhibitors of Green Performance: Non-linearities, Interactions and International Differences2021

    • Author(s)
      G.M. Ranasinghe, Y.F. Badir, B. Frank
    • Journal Title

      European Journal of International Management

      Volume: - Issue: 1 Pages: 1-1

    • DOI

      10.1504/ejim.2021.10038238

    • Related Report
      2020 Annual Research Report
    • Peer Reviewed / Open Access / Int'l Joint Research
  • [Presentation] Service Brand Recovery from Greenwashing: Effectiveness and Contingency Factors2024

    • Author(s)
      B. Frank, Y. Hu, W. Joung
    • Organizer
      Frontiers in Service 2024 Conference
    • Related Report
      2022 Annual Research Report
    • Int'l Joint Research
  • [Presentation] 製品ライフサイクル(使用前、使用中、使用後)の段階における環境持続可能性が顧客に与える影響の比較2023

    • Author(s)
      胡 穎飛、フランク・ビョーン、シェン・シン、エルバストリコ・ボリス
    • Organizer
      日本商業学会第73回全国研究大会
    • Related Report
      2022 Annual Research Report
  • [Presentation] Brands Interacting with Each Other like Friends on SNS: How Casual Brand-Brand Interaction Influences Consumers’ Perceived Environmental CSR2023

    • Author(s)
      J. Ju, B. Frank
    • Organizer
      9th International Conference on CSR, Sustainability, Ethics & Governance
    • Related Report
      2022 Annual Research Report
    • Int'l Joint Research
  • [Presentation] Effectiveness of Brand Recovery Actions after Greenwashing2023

    • Author(s)
      B. Frank, W. Joung, Y. Hu
    • Organizer
      ANZMAC 2023 Conference
    • Related Report
      2022 Annual Research Report
    • Int'l Joint Research
  • [Presentation] The Customer Impact of Environmental Sustainability in Different Phases of the Product Life Cycle2021

    • Author(s)
      B. Frank, X. Shen, Y. Hu, B. Herbas Torrico
    • Organizer
      7th International Conference on CSR, Sustainability, Ethics & Governance
    • Related Report
      2021 Annual Research Report
    • Int'l Joint Research
  • [Presentation] リサイクルプログラム戦略によるブランド・ロイヤルティの強化に関する研究2020

    • Author(s)
      フランク・ビョーン、蘆 振鵬、胡 穎飛
    • Organizer
      日本商業学会第70回全国研究大会
    • Related Report
      2020 Annual Research Report
  • [Presentation] 製品のリサイクルは顧客維持にどのように貢献できるか2020

    • Author(s)
      胡 穎飛、フランク・ビョーン、蘆 振鵬
    • Organizer
      日本品質管理学会第50回年次大会
    • Related Report
      2020 Annual Research Report

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Published: 2020-04-28   Modified: 2025-01-30  

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