The Everyday Aesthetics of American Cute and Japanese Kawaii: Historical Development and Contemporary Expressions
| Project/Area Number |
20K00145
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Multi-year Fund |
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| Section | 一般 |
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| Review Section |
Basic Section 01050:Aesthetics and art studies-related
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| Research Institution | Chuo University (2022-2023)
Tokyo Gakugei University (2020-2021) |
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Principal Investigator |
Dale Joshua 中央大学, 文学部, 教授 (20817473)
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| Project Period (FY) |
2020-04-01 – 2025-03-31
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| Project Status |
Granted (Fiscal Year 2023)
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| Budget Amount *help |
¥3,770,000 (Direct Cost: ¥2,900,000、Indirect Cost: ¥870,000)
Fiscal Year 2023: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000)
Fiscal Year 2022: ¥520,000 (Direct Cost: ¥400,000、Indirect Cost: ¥120,000)
Fiscal Year 2021: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
Fiscal Year 2020: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000)
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| Keywords | kawaii / cute / gender / aesthetics / art history / culture / aeshetics / Aesthetics / Cuteness / Cute / Kawaii / Gender |
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| Outline of Research at the Start |
Cute and kawaii are dominant aesthetics in globalized consumer society. This project examines the emergence, development and interrelationship of both the cute and kawaii aesthetics. It will access their impact on gendered identity, power, consumption and technology.
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| Outline of Annual Research Achievements |
Published Book: Irresistible: How Cuteness Wired our Brains and Conquered the World. Profile Books 10/26/2023. Published Article: "The Irresistible Rise of Cuteness" Cute Cat-alogue, Somerset House 1/24/2024. Invited Lectures (3): “Secrets of Kawaii Design,” CasaCon online event 12/17/2023; “The egg came first: Cuteness in cross-species bonding and domestication,” Aww-Struck and ASLE-UKI online event 11/7/2023. Published Educational Materials (2): “Why Cuteness Needs to be Studied (video)” 7/6/2023; “Why do you want to squeeze cute things? (TED-Ed video lesson)” 1/5/2023. Conference attended: Mechademia 10, Kyoto 5/27-29/2023
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| Current Status of Research Progress |
Current Status of Research Progress
3: Progress in research has been slightly delayed.
Reason
I have signed a contract to write a book chapter for The Handbook of Japanese Aesthetics (Japan Documents MHM), forthcoming in 2025. Because the book was delayed, I have extended the grant period.
I will use the remaining funds to buy books related to the research topic.
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| Strategy for Future Research Activity |
I have applied for a collaborative research grant from the Daiwa Foundation and will apply for a collaborative research grant from the Japan Past and Present website project (sponsored by Waseda University and UCLA). I have applied for a writer’s residency fellowship at Gladstone’s Library in the UK and will apply for various other writer’s residency fellowships in the US.
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Report
(4 results)
Research Products
(17 results)
