The Everyday Aesthetics of American Cute and Japanese Kawaii: Historical Development and Contemporary Expressions
Project/Area Number |
20K00145
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Research Category |
Grant-in-Aid for Scientific Research (C)
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Allocation Type | Multi-year Fund |
Section | 一般 |
Review Section |
Basic Section 01050:Aesthetics and art studies-related
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Research Institution | Chuo University (2022) Tokyo Gakugei University (2020-2021) |
Principal Investigator |
Dale Joshua 中央大学, 文学部, 教授 (20817473)
|
Project Period (FY) |
2020-04-01 – 2024-03-31
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Project Status |
Granted (Fiscal Year 2022)
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Budget Amount *help |
¥3,770,000 (Direct Cost: ¥2,900,000、Indirect Cost: ¥870,000)
Fiscal Year 2023: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000)
Fiscal Year 2022: ¥520,000 (Direct Cost: ¥400,000、Indirect Cost: ¥120,000)
Fiscal Year 2021: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
Fiscal Year 2020: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000)
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Keywords | cute / kawaii / gender / aesthetics / art history / culture / aeshetics / Aesthetics / Cuteness / Cute / Kawaii / Gender |
Outline of Research at the Start |
Cute and kawaii are dominant aesthetics in globalized consumer society. This project examines the emergence, development and interrelationship of both the cute and kawaii aesthetics. It will access their impact on gendered identity, power, consumption and technology.
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Outline of Annual Research Achievements |
Invited panel organizer and speaker "Kawaii: The Emergence and Evolution of Cuteness in Japanese Girls’ Culture" online symposium sponsored by the Japan Foundation New York. July 27, 2022. Panel organizer and speaker, "Kawaii: Past, Present, and Future," Asian Studies Conference Japan, July 2, 2022. Panel organizer and speaker: "Cuteness: Revolutionary or Reactionary?" Cultural Typhoon Annual Conference 2022, Sept. 17, 2022
Research trip to Himeji and Kyoto, April 7-9 Research trip to Seattle, USA, August 14-24.
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Current Status of Research Progress |
Current Status of Research Progress
3: Progress in research has been slightly delayed.
Reason
The Covid19 crisis has slightly delayed this project. However, I was able to take one research trip to the United States and one research tip to Himeji and Kyoto.
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Strategy for Future Research Activity |
I have been invited to contribute a book chapter to an edited volume on Japanese aesthetics. I have been invited to deliver a keynote lecture at an online conference in October, 2023. My book is scheduled to be published in November, 2023.
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Report
(3 results)
Research Products
(12 results)