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Cross-cultural study on market acceptability of cyborg technology

Research Project

Project/Area Number 20K01920
Research Category

Grant-in-Aid for Scientific Research (C)

Allocation TypeMulti-year Fund
Section一般
Review Section Basic Section 07080:Business administration-related
Research InstitutionMeiji University

Principal Investigator

Murata Kiyoshi  明治大学, 商学部, 専任教授 (70229988)

Co-Investigator(Kenkyū-buntansha) 浅井 亮子  明治大学, 研究・知財戦略機構(駿河台), 研究推進員 (40461743)
折戸 洋子  愛媛大学, 社会共創学部, 准教授 (70409423)
福田 康典  明治大学, 商学部, 専任教授 (90386417)
アダムス アンドリュー  明治大学, 研究・知財戦略機構(駿河台), 研究推進員 (90581752)
Project Period (FY) 2020-04-01 – 2024-03-31
Project Status Completed (Fiscal Year 2023)
Budget Amount *help
¥4,420,000 (Direct Cost: ¥3,400,000、Indirect Cost: ¥1,020,000)
Fiscal Year 2022: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000)
Fiscal Year 2021: ¥1,690,000 (Direct Cost: ¥1,300,000、Indirect Cost: ¥390,000)
Fiscal Year 2020: ¥1,690,000 (Direct Cost: ¥1,300,000、Indirect Cost: ¥390,000)
Keywordsサイボーグ技術 / ウェアラブル / インサイダブル / 倫理問題 / 市場受容性 / 人間の機械化 / サイボーグ社会 / マーケティング / インプランタブル / 国際比較
Outline of Research at the Start

本研究は「サイボーグ技術の市場受容可能性」に関する国際比較研究を実施するものである。サイボーグ技術とは,身体装着型・体内埋込型の電子機器利用に関わる技術であり,この新技術が市場に受け容れられ,広く利用される条件を探求することを通じて,企業の技術開発と利用のあり方ならびにマーケティング戦略への示唆を与えると同時に,技術と人間・組織・社会が共進化する中で「人間の機械化」が進む現代社会における善き人間存在と企業活動,社会の実現のための政策提言をプロアクティブに行うことを目的とする。この目的の実現のために,研究代表者・分担者が,海外共同研究者と共に,国内と欧州各国での事例調査と探索的研究を実施する。

Outline of Final Research Achievements

This cross-cultural research project has explored the conditions for the market acceptance and widespread use of cyborg technologies (wearable and implantable electronic devices for non-medical purposes), and provided suggestions on how companies should develop and use such technologies and on their marketing strategies. At the same time, it has elucidated the characteristics of ethical and social issues that the development and use of cyborg technologies can bring about, and proactively made policy recommendations to cope with those issues and realise good human existence, good corporate activities and a good society in the current technology environment where human mechanisation is progressing and technology, people, organisations and society are co-evolving. Much research work has been published, including four journal papers and eight book chapters.

Academic Significance and Societal Importance of the Research Achievements

個人や組織に多大な利便性をもたらすと期待されるサイボーグ技術の開発と利用は着々と進んでいる。しかしこうした技術の市場受容可能性についての研究は数少なく,特にサイボーグ技術の開発と利用が引き起こしうる倫理問題に関する研究は皆無に等しかった。また人間の身体的・知的能力を増強する技術の開発と利用のあり方は,それぞれの国や地域の社会的・文化的特性に大きく影響されると考えられ,したがって異文化間比較研究が必要となるものの,こうした試みも行われてこなかった。こうした点で本研究は学術的独自性を持つと同時に,人間と社会のサイボーグ化が進む今日の技術環境における人々のウェルビーイングの向上に資するものである。

Report

(5 results)
  • 2023 Annual Research Report   Final Research Report ( PDF )
  • 2022 Research-status Report
  • 2021 Research-status Report
  • 2020 Research-status Report
  • Research Products

    (52 results)

All 2024 2023 2022 2021 2020 Other

All Int'l Joint Research (17 results) Journal Article (16 results) (of which Int'l Joint Research: 9 results,  Peer Reviewed: 10 results,  Open Access: 8 results) Presentation (8 results) (of which Int'l Joint Research: 4 results,  Invited: 1 results) Book (5 results) Remarks (6 results)

  • [Int'l Joint Research] Universidad Complutense de Madrid/Universidad de La Rioja(スペイン)

    • Related Report
      2023 Annual Research Report
  • [Int'l Joint Research] Uppsala universitet(スウェーデン)

    • Related Report
      2023 Annual Research Report
  • [Int'l Joint Research] Grenoble Ecole de Management(フランス)

    • Related Report
      2023 Annual Research Report
  • [Int'l Joint Research] Universidad Complutense de Madrid(スペイン)

    • Related Report
      2022 Research-status Report
  • [Int'l Joint Research] Uppsala universitet(スウェーデン)

    • Related Report
      2022 Research-status Report
  • [Int'l Joint Research] Grenoble Ecole de Management(フランス)

    • Related Report
      2022 Research-status Report
  • [Int'l Joint Research] Complutense University of Madrid/University of Burgos/University of La Rioja(スペイン)

    • Related Report
      2021 Research-status Report
  • [Int'l Joint Research] Uppsala University(スウェーデン)

    • Related Report
      2021 Research-status Report
  • [Int'l Joint Research] De Montfort University(英国)

    • Related Report
      2021 Research-status Report
  • [Int'l Joint Research] Grenoble Ecole de Management(フランス)

    • Related Report
      2021 Research-status Report
  • [Int'l Joint Research] Southern Utah University/Southern Connecticut State University/East Tennessee State University(米国)

    • Related Report
      2021 Research-status Report
  • [Int'l Joint Research]

    • Related Report
      2021 Research-status Report
  • [Int'l Joint Research] Complutense University of Madrid/University of Burgos/University of La Rioja(スペイン)

    • Related Report
      2020 Research-status Report
  • [Int'l Joint Research] Uppsala University(スウェーデン)

    • Related Report
      2020 Research-status Report
  • [Int'l Joint Research] Grenoble Ecole de Management(フランス)

    • Related Report
      2020 Research-status Report
  • [Int'l Joint Research] De Montfort University(英国)

    • Related Report
      2020 Research-status Report
  • [Int'l Joint Research] Texas Tech University(米国)

    • Related Report
      2020 Research-status Report
  • [Journal Article] Ethics and sustainability in digital cultures: A prolegomena2023

    • Author(s)
      Thomas T. Lennerfors and Kiyoshi Murata
    • Journal Title

      Lennerfors, T. T. and Murata, K. (eds.), Ethics and Sustainability in Digital Cultures, Routledge

      Volume: Book chapter Pages: 1-16

    • DOI

      10.4324/9781003367451-1

    • ISBN
      9781003367451
    • Related Report
      2023 Annual Research Report
    • Int'l Joint Research
  • [Journal Article] The ethics of body modification: Transhumanism in Japan2023

    • Author(s)
      Kiyoshi Murata, Yohko Orito, Andrew A. Adams, Mario Arias-Oliva and Yasunori Fukuta
    • Journal Title

      Lennerfors, T. T. and Murata, K. (eds.), Ethics and Sustainability in Digital Cultures, Routledge

      Volume: Book chapter Pages: 112-140

    • DOI

      10.4324/9781003367451-8

    • ISBN
      9781003367451
    • Related Report
      2023 Annual Research Report 2022 Research-status Report
    • Peer Reviewed / Int'l Joint Research
  • [Journal Article] Innovation Ethics2023

    • Author(s)
      Thomas T. Lennerfors and Kiyoshi Murata
    • Journal Title

      Rehn, A. and Ortenblad, A. (eds.), Debating Innovation: Perspectives and Paradoxes of an Idealized Concept, Palgrave Macmillan

      Volume: n/a Pages: 33-53

    • DOI

      10.1007/978-3-031-16666-2_3

    • ISBN
      9783031166655, 9783031166662
    • Related Report
      2022 Research-status Report
    • Int'l Joint Research
  • [Journal Article] The social implications of brain machine interfaces for people with disabilities: Experimental and semistructured interview surveys2022

    • Author(s)
      Yohko Orito, Tomonori Yamamoto, Hidenobu Sai, Kiyoshi Murata, Yasunori Fukuta, Taichi Isobe and Masahi Hori
    • Journal Title

      Proceedings of the ETHICOMP 2022: Effectiveness of ICT ethics - How do we help solve ethical problems in the field of ICT?

      Volume: n/a Pages: 504-518

    • Related Report
      2022 Research-status Report
    • Peer Reviewed
  • [Journal Article] Post-Truth: Organisational Social Responsibility in an AI-Driven Society2022

    • Author(s)
      Kiyoshi Murata
    • Journal Title

      In Bounfour, A. (ed.), Platforms and Artificial Intelligence: The Next Generation of Competences, Springer

      Volume: Book chapter Pages: 269-281

    • DOI

      10.1007/978-3-030-90192-9_13

    • ISBN
      9783030901912, 9783030901929
    • Related Report
      2021 Research-status Report
  • [Journal Article] Industry 4.0, Robotization, and Corporate Reputation: A Systematic Literature Review2022

    • Author(s)
      Juan Montero-Vilela, Mario Arias-Oliva, Jorge Pelegrin-Borondo, Kiyoshi Murata
    • Journal Title

      Journal of Information and Management(日本情報経営学会誌)

      Volume: 41(4) Pages: 3-19

    • Related Report
      2021 Research-status Report
    • Peer Reviewed / Open Access / Int'l Joint Research
  • [Journal Article] 人工物デザインの研究枠組み-デザイン科学研究からの示唆-2022

    • Author(s)
      福田康典
    • Journal Title

      明大商学論叢

      Volume: 104(4) Pages: 87-102

    • Related Report
      2021 Research-status Report
  • [Journal Article] Conventional vs. Disruptive Products: A Wearables and Insideables Acceptance Analysis2021

    • Author(s)
      Mario Arias-Oliva, Jorge Pelegrin-Borondo, Kiyoshi Murata, Stephanie Gauttier
    • Journal Title

      Technology Analysis & Strategic Management

      Volume: Online first Issue: 12 Pages: 1-13

    • DOI

      10.1080/09537325.2021.2013462

    • Related Report
      2023 Annual Research Report 2021 Research-status Report
    • Peer Reviewed / Int'l Joint Research
  • [Journal Article] Exploring the Japanese Grey Digital Divide in the Pandemic Era2021

    • Author(s)
      Simon Rogerson, Tatsuya Yamazaki, Yohko Orito, Kiyoshi Murata
    • Journal Title

      In Pelegrin Borondo, J., Arias Oliva, M., Murata, K. and Lara Palma, A. M. (eds.), Moving Technology Ethics at the Forefront of Society, Organisations and Governments, Universidad de La Rioja

      Volume: Book chapter Pages: 333-345

    • Related Report
      2021 Research-status Report
    • Peer Reviewed / Open Access / Int'l Joint Research
  • [Journal Article] How a Brain-Machine Interface Can Be Helpful for People with Disabilities? Views from Social Welfare Professionals2021

    • Author(s)
      Yohko Orito, Tomonori Yamamoto, Hidenobu Sai, Kiyoshi Murata, Yasunori Fukuta, Taichi Isobe, Masashi Hori
    • Journal Title

      In Pelegrin Borondo, J., Arias Oliva, M., Murata, K. and Lara Palma, A. M. (eds.), Moving Technology Ethics at the Forefront of Society, Organisations and Governments, Universidad de La Rioja

      Volume: Book chapter Pages: 103-115

    • Related Report
      2021 Research-status Report
    • Peer Reviewed / Open Access
  • [Journal Article] Culture as Suture: On the Use of "Culture" in Cross-Cultural Studies in and beyond Intercultural Information Ethics2021

    • Author(s)
      Thomas T. Lennerfors, Kiyoshi Murata
    • Journal Title

      The Review of Socionetwork Strategies

      Volume: Online first Issue: 1 Pages: 71-85

    • DOI

      10.1007/s12626-021-00080-x

    • Related Report
      2021 Research-status Report 2020 Research-status Report
    • Peer Reviewed / Open Access / Int'l Joint Research
  • [Journal Article] Report on RRI Best Practices and Learning Opportunities2021

    • Author(s)
      Andrew A. Adams et al.
    • Journal Title

      EU Horizon 2020 RRING Deliverable 4.1

      Volume: Report Pages: 1-568

    • Related Report
      2021 Research-status Report
    • Open Access / Int'l Joint Research
  • [Journal Article] Global SDG and RRI Comparative Analysis Report2021

    • Author(s)
      Andrew A. Adams et al.
    • Journal Title

      EU Horizon 2020 RRING Deliverable 4.2

      Volume: Report Pages: 1-106

    • Related Report
      2021 Research-status Report
    • Open Access / Int'l Joint Research
  • [Journal Article] 地域マーケティングの展開-資源統合の観点から-2021

    • Author(s)
      福田康典,高橋昭夫
    • Journal Title

      明治大学社会科学研究所紀要

      Volume: 60(1) Pages: 1-60

    • Related Report
      2021 Research-status Report
    • Peer Reviewed / Open Access
  • [Journal Article] The Online Attention Game for Digital Identity Education: An Exploratory Study2021

    • Author(s)
      Tadao Obana, Miha Takubo, Yohko Orito, Kiyoshi Murata, Hidenobu Sai, Tadayuki Okamoto
    • Journal Title

      The Review of Socionetwork Strategies

      Volume: Online first Issue: 1 Pages: 251-276

    • DOI

      10.1007/s12626-021-00077-6

    • Related Report
      2020 Research-status Report
    • Peer Reviewed
  • [Journal Article] The Ethical Aspects of a "Psychokinesis Machine": An Experimental Survey on the Use of a Brain-Machine Interface2020

    • Author(s)
      Yohko Orito, Tomonori Yamamoto, Hidenobu Sai, Kiyoshi Murata, Taichi Isobe, Masashi Hori
    • Journal Title

      Arias Oliva, M., Pelegrin Borondo, J., Murata, K. and Lara Palma, A. M. (eds.), Societal Challenges in the Smart Society, Logrono: Universidad de La Rioja

      Volume: Book chapter Pages: 81-92

    • Related Report
      2020 Research-status Report
    • Peer Reviewed / Open Access
  • [Presentation] Is a brain machine interface useful for people with disabilities? Cases of spinal muscular atrophy2024

    • Author(s)
      Yohko Orito, Tomonori Yamamoto, Hidenobu Sai, Kiyoshi Murata, Yasunori Fukuta, Taichi Isobe and Masashi Hori
    • Organizer
      ETHICOMP 2024
    • Related Report
      2023 Annual Research Report
    • Int'l Joint Research
  • [Presentation] The Social and Ethical Implications of Implantable Enhancement Technology2023

    • Author(s)
      Yohko Orito, Stephanie Gouttier, Mario Arias-Oliva, Richard Benjamins
    • Organizer
      CPDP 2023
    • Related Report
      2022 Research-status Report
    • Int'l Joint Research
  • [Presentation] The Social Implications of Brain Machine Interfaces for People with Disabilities: Experimental and Semi-structured Interview Surveys2022

    • Author(s)
      Yohko Orito, Tomonori Yamamoto, Hidenobu Sai, Kiyoshi Murata, Yasunori Fukuta, Taichi Isobe and Masahi Hori
    • Organizer
      ETHICOMP 2022
    • Related Report
      2022 Research-status Report
    • Int'l Joint Research
  • [Presentation] ブレイン・マシン・インターフェース(BMI)の倫理:障がい者のBMI 利用における倫理的課題2022

    • Author(s)
      折戸洋子,崔英靖,鈴木靜,村田潔,福田康典
    • Organizer
      日本情報経営学会第83回全国大会
    • Related Report
      2022 Research-status Report
  • [Presentation] How a Brain-Machine Interface Can Be Helpful for People with Disabilities? Views from Social Welfare Professionals2021

    • Author(s)
      Yohko Orito, Tomonori Yamamoto, Hidenobu Sai, Kiyoshi Murata, Yasunori Fukuta, Taichi Isobe, Masashi Hori
    • Organizer
      ETHICOMP 2021
    • Related Report
      2021 Research-status Report
    • Int'l Joint Research
  • [Presentation] 社会福祉分野におけるBMI活用の倫理的課題:専門家に対する実験および半構造化インタビュー調査2021

    • Author(s)
      折戸洋子,山本智規, 崔英靖, 村田潔, 福田康典, 礒部太一, 堀正士
    • Organizer
      経営情報学会 2021年度年次大会
    • Related Report
      2021 Research-status Report
  • [Presentation] 経営と情報倫理:目的なのか,手段なのか2020

    • Author(s)
      村田潔
    • Organizer
      電子情報通信学会ISEC/SITE/LOIS合同研究会
    • Related Report
      2020 Research-status Report
    • Invited
  • [Presentation] 福祉分野におけるBMIの可能性と倫理的課題:障がい者の利用を目指したサイコキネシス実験等に基づく考察2020

    • Author(s)
      折戸洋子,村田潔,鈴木靜
    • Organizer
      日本社会福祉学会第68回秋季大会
    • Related Report
      2020 Research-status Report
  • [Book] Ethics and Sustainability in Digital Cultures2023

    • Author(s)
      Thomas T. Lennerfors and Kiyoshi Murata (eds.)
    • Total Pages
      274
    • Publisher
      Routledge
    • ISBN
      9781032434643
    • Related Report
      2023 Annual Research Report 2022 Research-status Report
  • [Book] Moving Technology Ethics at the Forefront of Society, Organisations and Governments2021

    • Author(s)
      Jorge Pelegrin Borondo, Mario Arias Oliva, Kiyoshi Murata, Ana Maria Lara Palma
    • Total Pages
      563
    • Publisher
      Universidad de La Rioja
    • ISBN
      9788409286720
    • Related Report
      2021 Research-status Report
  • [Book] [New] Normal Technology Ethics: Proceedings of the ETHICOMP 20212021

    • Author(s)
      Mario Arias-Oliva, Jorge Pelegrin-Borondo, Kiyoshi Murata, Eva Reinares Lara
    • Total Pages
      321
    • Publisher
      Universidad de La Rioja
    • ISBN
      9788409286713
    • Related Report
      2021 Research-status Report
  • [Book] 情報倫理入門2021

    • Author(s)
      村田潔、折戸洋子
    • Total Pages
      288
    • Publisher
      ミネルヴァ書房
    • ISBN
      9784623091256
    • Related Report
      2021 Research-status Report 2020 Research-status Report
  • [Book] Societal Challenges in the Smart Society2020

    • Author(s)
      Mario Arias Oliva, Jorge Pelegrin Borondo, Kiyoshi Murata, Ana Maria Lara Palma (eds.)
    • Total Pages
      630
    • Publisher
      Universidad de La Rioja
    • ISBN
      9788409202737
    • Related Report
      2020 Research-status Report
  • [Remarks] 明治大学商学部村田潔Website

    • URL

      https://www.isc.meiji.ac.jp/~kmurata/

    • Related Report
      2023 Annual Research Report 2022 Research-status Report
  • [Remarks] 明治大学ビジネス情報倫理研究所Website

    • URL

      https://www.isc.meiji.ac.jp/~ethicj/

    • Related Report
      2023 Annual Research Report 2022 Research-status Report
  • [Remarks] 明治大学商学部 村田潔

    • URL

      http://www.isc.meiji.ac.jp/~kmurata/

    • Related Report
      2021 Research-status Report 2020 Research-status Report
  • [Remarks] 明治大学ビジネス情報倫理研究所

    • URL

      https://www.isc.meiji.ac.jp/~ethicj/

    • Related Report
      2021 Research-status Report
  • [Remarks] 明治大学専任教員データベース-村田潔

    • URL

      https://gyoseki1.mind.meiji.ac.jp/mjuhp/KgApp?kyoinId=ymkdyoykggy

    • Related Report
      2021 Research-status Report
  • [Remarks] 明治大学専任教員データベース

    • URL

      https://gyoseki1.mind.meiji.ac.jp/mjuhp/KgApp?kyoinId=ymkdyoykggy

    • Related Report
      2020 Research-status Report

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Published: 2020-04-28   Modified: 2025-01-30  

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