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Conceptual design for mathematically modeling affective decision-making processes

Research Project

Project/Area Number 20K12033
Research Category

Grant-in-Aid for Scientific Research (C)

Allocation TypeMulti-year Fund
Section一般
Review Section Basic Section 61060:Kansei informatics-related
Research InstitutionChuo University

Principal Investigator

Shoji Hiroko  中央大学, 理工学部, 教授 (30286174)

Project Period (FY) 2020-04-01 – 2024-03-31
Project Status Completed (Fiscal Year 2023)
Budget Amount *help
¥4,290,000 (Direct Cost: ¥3,300,000、Indirect Cost: ¥990,000)
Fiscal Year 2022: ¥1,560,000 (Direct Cost: ¥1,200,000、Indirect Cost: ¥360,000)
Fiscal Year 2021: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
Fiscal Year 2020: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
Keywords意思決定 / 感性モデル / 決定木 / 感性 / 概念モデル
Outline of Research at the Start

意思決定に関する従来研究では、明確な目標や判断基準に従って合理的な意思決定がなされることを前提としてきた。しかし実際の意思決定では、状況や文脈によって判断基準が動的に変化することも多く、人は自らの感性に基づいて意思決定する。
本研究では、感性的な意思決定プロセスの構造をモデル化した上でさらに、数理的なモデル化に向けた指標を抽出して定量的に評価する。具体的には、決定木を用いて感性的な意思決定プロセスを表現し、意思決定者の感性を反映した色々な決定木の構造を比較することで、構造の違いを生む要素を抽出し定量的に評価する。これにより、人が充足感を感じる感性的な意思決定の工学的な支援手法の提案が可能となる。

Outline of Final Research Achievements

In this study, first, we proposed a method for modeling the decision-making process using decision trees. Next, we conducted a simulation experiment to collect decision-making examples. We then applied a decision tree modeling method to the experimental results. The resulting decision trees made it possible to visually grasp the differences in sensibilities that vary from person to person. Finally, we compared the difference in the number of nodes in the decision tree depending on whether or not people had product preferences, and confirmed through statistical testing that differences in sensibilities were reflected in the differences in the decision tree structure.

Academic Significance and Societal Importance of the Research Achievements

提案手法によって意思決定プロセスを決定木で表現することにより、意思決定に反映される個々人の感性の違いを視覚化することが可能となった。また、決定木表現を用いたことにより機械学習を適用して選好の予測や情報推薦への応用が可能となった。本研究の知見は、今後感性的な思考プロセスに対して機械学習を適用して学習や予測がおこなえる可能性を創出するための基礎的知見として社会的にも有意義である。

Report

(5 results)
  • 2023 Annual Research Report   Final Research Report ( PDF )
  • 2022 Research-status Report
  • 2021 Research-status Report
  • 2020 Research-status Report
  • Research Products

    (28 results)

All 2024 2023 2022 2021 2020

All Journal Article (8 results) (of which Peer Reviewed: 8 results,  Open Access: 4 results) Presentation (20 results) (of which Int'l Joint Research: 6 results,  Invited: 1 results)

  • [Journal Article] An Analysis of Travelers’ Personalities and Accommodations Ratings Using Open Datasets2023

    • Author(s)
      Naoki Takahashi, Yuri Hamada, Hiroko Shoji
    • Journal Title

      Proceedings of the HCI International 2023 (volume 25, LNCS 14035)

      Volume: 25

    • Related Report
      2023 Annual Research Report
    • Peer Reviewed
  • [Journal Article] Depth of information processing rather than its content affects proactive behavioral intentions towards risk2023

    • Author(s)
      Kyutoku Yasushi、Yamashina Mitsuru、Tanishita Masayoshi、Nanba Hidetsugu、Fukuda Satoshi、Shoji Hiroko
    • Journal Title

      Proceedings of the AHFE 2023 International Conference

      Volume: -

    • DOI

      10.54941/ahfe1002990

    • Related Report
      2023 Annual Research Report
    • Peer Reviewed
  • [Journal Article] Analysis and Feature Extraction of Situation-dependent Product Selection Using Earphones as an Example2022

    • Author(s)
      HAMADA Yuri、TOMA Sota、TAKAHASHI Naoki、SHOJI Hiroko
    • Journal Title

      International Journal of Affective Engineering

      Volume: 21 Issue: 2 Pages: 85-91

    • DOI

      10.5057/ijae.IJAE-D-21-00014

    • NAID

      130008151218

    • ISSN
      2187-5413
    • Related Report
      2022 Research-status Report 2021 Research-status Report
    • Peer Reviewed / Open Access
  • [Journal Article] Analysis of Impression from Design of Store Interior with Color Features Extracted by Semantic Segmentation2022

    • Author(s)
      TAKAHASHI Naoki、SAKAMOTO Takashi、SHOJI Hiroko、KATO Toshikazu
    • Journal Title

      International Journal of Affective Engineering

      Volume: 21 Issue: 2 Pages: 137-142

    • DOI

      10.5057/ijae.IJAE-D-21-00020

    • ISSN
      2187-5413
    • Related Report
      2022 Research-status Report
    • Peer Reviewed / Open Access
  • [Journal Article] Emotional Communication from Writers to Readers on a Message Including Emoji2022

    • Author(s)
      高橋直己, 上野舞夕, 浜田百合, 庄司裕子
    • Journal Title

      Transactions of Japan Society of Kansei Engineering

      Volume: 21 Issue: 1 Pages: 135-142

    • DOI

      10.5057/jjske.TJSKE-D-21-00040

    • NAID

      130008165010

    • ISSN
      1884-0833, 1884-5258
    • Related Report
      2021 Research-status Report
    • Peer Reviewed
  • [Journal Article] A Comparison of Online and Face-to-Face Consensus-building Processes2022

    • Author(s)
      浜田百合, 高橋直己, 庄司裕子
    • Journal Title

      Transactions of Japan Society of Kansei Engineering

      Volume: 21 Issue: 1 Pages: 41-48

    • DOI

      10.5057/jjske.TJSKE-D-21-00027

    • NAID

      130008165090

    • ISSN
      1884-0833, 1884-5258
    • Related Report
      2021 Research-status Report
    • Peer Reviewed / Open Access
  • [Journal Article] Kansei Evaluation of Music Festival Images and Subject’s Personality2021

    • Author(s)
      高橋直己, 浜田百合, 眞保祐樹, 庄司裕子
    • Journal Title

      Transactions of Japan Society of Kansei Engineering

      Volume: 20 Issue: 3 Pages: 337-345

    • DOI

      10.5057/jjske.TJSKE-D-21-00004

    • NAID

      130008081054

    • ISSN
      1884-0833, 1884-5258
    • Related Report
      2021 Research-status Report
    • Peer Reviewed
  • [Journal Article] Kansei Decision Tree: Proposal of a Modeling Method for Decision-making Processes2020

    • Author(s)
      Shoji H., Hamada, Y., Inoue, A.
    • Journal Title

      International Journal of Affective Engineering

      Volume: 19 Issue: 3 Pages: 227-234

    • DOI

      10.5057/ijae.TJSKE-D-20-00030

    • NAID

      130007882562

    • ISSN
      2187-5413
    • Related Report
      2020 Research-status Report
    • Peer Reviewed / Open Access
  • [Presentation] フリマアプリにおける商品の価格分布が利用者の価格決定に与える影響2024

    • Author(s)
      菅原優樹,久徳康史,庄司裕子
    • Organizer
      第19回日本感性工学会春季大会
    • Related Report
      2023 Annual Research Report
  • [Presentation] ポイントの使用期限と消費者の知覚価値2024

    • Author(s)
      吉澤彰真,久徳康史,庄司裕子
    • Organizer
      第19回日本感性工学会春季大会
    • Related Report
      2023 Annual Research Report
  • [Presentation] グループディスカッションによる価値観の明確化への影響2023

    • Author(s)
      細谷 美翔,浜田百合,庄司裕子
    • Organizer
      第25回日本感性工学会大会
    • Related Report
      2023 Annual Research Report
  • [Presentation] 新技術に対する不安感情の抽出と社会受容性のモデル化2023

    • Author(s)
      庄司裕子
    • Organizer
      第40回プラズマ・核融合学会年会
    • Related Report
      2023 Annual Research Report
    • Invited
  • [Presentation] Mathematical Modeling of KANSEI Dynamics for Anxiety Based on Allergy Model2023

    • Author(s)
      Ohno, K., Shoji, H.
    • Organizer
      IEEE SMC2023
    • Related Report
      2023 Annual Research Report
    • Int'l Joint Research
  • [Presentation] Tシャツに対する印象とデザイン要素の関係についての日中比較2023

    • Author(s)
      朱怡霏、髙橋直己、浜田百合、庄司裕子
    • Organizer
      第18回日本感性工学会春季大会
    • Related Report
      2022 Research-status Report
  • [Presentation] When Do People Purchase a Product of Color Which They Do Not Like?2022

    • Author(s)
      Naoki Takahashi, Yuri Hamada, Hiroko Shoji
    • Organizer
      HCI International 2022
    • Related Report
      2022 Research-status Report
    • Int'l Joint Research
  • [Presentation] Analysis of an actors’ emotions and audience's impression of facial expression2022

    • Author(s)
      Hiroko Shoji, Naoki Takahashi, Yuri Hamada
    • Organizer
      AHFE2022
    • Related Report
      2022 Research-status Report
    • Int'l Joint Research
  • [Presentation] 状況と性格による飲食店選択傾向の違い2022

    • Author(s)
      浜田百合、永田敦也、高橋直己、庄司裕子
    • Organizer
      第24回日本感性工学会大会
    • Related Report
      2022 Research-status Report
  • [Presentation] A Model of Kansei Evaluation in Home-interior Photographs Focusing on Hierarchical Structure of Kansei2022

    • Author(s)
      高橋直己、田中貴大、浜田百合、庄司裕子
    • Organizer
      第24回日本感性工学会大会
    • Related Report
      2022 Research-status Report
  • [Presentation] オンライン集団討論プロセスのモデル化と可視化2022

    • Author(s)
      浜田百合、高橋直己、庄司裕子
    • Organizer
      第24回日本感性工学会大会
    • Related Report
      2022 Research-status Report
  • [Presentation] Tシャツに対する印象評価の日中比較2022

    • Author(s)
      朱怡霏、髙橋直己、浜田百合、庄司裕子
    • Organizer
      第24回日本感性工学会大会
    • Related Report
      2022 Research-status Report
  • [Presentation] ベイジアンネットワークを用いたファッション商品購入者の感性モデル構築2022

    • Author(s)
      野田佳穗里,浜田百合,高橋直己,庄司裕子
    • Organizer
      第17回日本感性工学会春季大会
    • Related Report
      2021 Research-status Report
  • [Presentation] 住空間画像の感性評価構造に対する性格特性による差異2022

    • Author(s)
      田中貴大,高橋直己,浜田百合,庄司裕子
    • Organizer
      第17回日本感性工学会春季大会
    • Related Report
      2021 Research-status Report
  • [Presentation] Differences in Product Selection Depend on Situations: Using Eyeglasses as an Example2021

    • Author(s)
      Hamada Y., Nagata A., Takahashi N., Shoji H.
    • Organizer
      HCI International 2021
    • Related Report
      2021 Research-status Report
    • Int'l Joint Research
  • [Presentation] 商品レビューデータを用いた購買者の感性のモデル化2021

    • Author(s)
      野田佳穗里,浜田百合,高橋直己,庄司裕子
    • Organizer
      第23回日本感性工学会大会
    • Related Report
      2021 Research-status Report
  • [Presentation] 住空間画像に対する感性評価構造の性格特性による差異2021

    • Author(s)
      田中貴大,高橋直己,浜田百合,庄司裕子
    • Organizer
      第23回日本感性工学会大会
    • Related Report
      2021 Research-status Report
  • [Presentation] Differences in Product Selection Depends on Situations: Using Earphones as an Example2021

    • Author(s)
      Hamada, Y., Toma, S., Takahashi, N., Shoji H.
    • Organizer
      7th International Symposium on Affective Science and Engineering
    • Related Report
      2020 Research-status Report
    • Int'l Joint Research
  • [Presentation] Estimation of impression of store interior design based on color features extracted using object segmentation2021

    • Author(s)
      Takahashi, N., Shoji, H., Sakamoto, T., Kato, T.
    • Organizer
      7th International Symposium on Affective Science and Engineering
    • Related Report
      2020 Research-status Report
    • Int'l Joint Research
  • [Presentation] Kansei Decision Tree: Proposal of a Modeling Method for Decision-Making Processes2021

    • Author(s)
      庄司裕子,浜田百合,井上敦
    • Organizer
      第22回日本感性工学会大会
    • Related Report
      2020 Research-status Report

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Published: 2020-04-28   Modified: 2025-01-30  

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