Attitudes of non-host city residents toward a mega-event during the pre-event stage: A longitudinal study

• Project/Area Number: 20K20079
• Research Category: Grant-in-Aid for Early-Career Scientists
• Allocation Type: Multi-year Fund
• Review Section: Basic Section 80020:Tourism studies-related
• Research Institution: Wakayama University
• Principal Investigator: 永井 隼人 和歌山大学, 観光学部, 講師 (80784280)
• Project Period (FY): 2020-04-01 – 2024-03-31
• Project Status: Granted (Fiscal Year 2020)
• Budget Amount: ¥4,160,000 (Direct Cost: ¥3,200,000、Indirect Cost: ¥960,000); Fiscal Year 2023: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000); Fiscal Year 2022: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000); Fiscal Year 2021: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000); Fiscal Year 2020: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
• Keywords: メガ・イベント / 住民意識

Outline of Research at the Start

Tourism is expected to become a key pillar of Japan’s continuous economic development. Hosting mega-events is encouraged, as it is argued that they enhance the nation’s tourism and provide powerful catalysts to stimulate regional revitalization. Given the size of these events, not only residents in host cities but also those in non-host cities are important stakeholders. However, little is known about non-host city residents’ attitudes toward mega-events. This project investigates this important topic using the World Expo 2025 in Osaka, Kansai, as a case.