| Project/Area Number |
20KK0031
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| Research Category |
Fund for the Promotion of Joint International Research (Fostering Joint International Research (B))
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| Allocation Type | Multi-year Fund |
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| Review Section |
Medium-sized Section 7:Economics, business administration, and related fields
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| Research Institution | Ritsumeikan Asia Pacific University |
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Principal Investigator |
齊藤 広晃 立命館アジア太平洋大学, 国際経営学部, 准教授 (30794812)
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| Co-Investigator(Kenkyū-buntansha) |
永井 隼人 和歌山大学, 観光学部, 准教授 (80784280)
鎌田 裕美 一橋大学, 大学院経営管理研究科, 准教授 (00456287)
柏木 翔 神奈川大学, 国際日本学部, 助教 (70713907)
YOO KateInyoung 関西外国語大学, 外国語学部, 准教授 (10834773)
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| Project Period (FY) |
2020-10-27 – 2025-03-31
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| Project Status |
Granted (Fiscal Year 2023)
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| Budget Amount *help |
¥17,420,000 (Direct Cost: ¥13,400,000、Indirect Cost: ¥4,020,000)
Fiscal Year 2024: ¥3,120,000 (Direct Cost: ¥2,400,000、Indirect Cost: ¥720,000)
Fiscal Year 2023: ¥3,640,000 (Direct Cost: ¥2,800,000、Indirect Cost: ¥840,000)
Fiscal Year 2022: ¥3,770,000 (Direct Cost: ¥2,900,000、Indirect Cost: ¥870,000)
Fiscal Year 2021: ¥6,240,000 (Direct Cost: ¥4,800,000、Indirect Cost: ¥1,440,000)
Fiscal Year 2020: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
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| Keywords | Environmental behaviours / Sustainability / Hospitality / Hotel / PEB / tourist / hospitality / hotel / tourists / Tourists / Environment |
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| Outline of Research at the Start |
The project will draw on a wide array of social sciences theories to explain tourist behaviors. Using a mixed-methods approach including surveys, field experiments, and focus groups, the effectiveness of theory-based interventions to reduce environmentally harmful tourist behaviors will be examined.
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| Outline of Annual Research Achievements |
During the Academic Year 2023, our research team undertook a range of activities. First, collaborative meetings were conducted with a professor specialising in experimental design. These sessions led to substantial revisions of our experimental plan and the enhancement of our experimental tools. Second, the principal investigator embarked on a series of domestic trips and conducted fieldwork. The focus was on observing various hotel practices aimed at encouraging customer engagement in pro-environmental behaviours. Third, the principal investigator visited The University of Queensland and engaged in discussions with experts in sustainable tourism. This visit also included observations of tourist destinations in Australia, noting strategies to facilitate pro-environmental behaviours among tourists and locals. Fourth, we initiated data collection for our food waste experiment, supported by a hotel management company. The experiment is currently conducted across hotels in Hakodate, Karuizawa, and Naha, targeting both domestic and international tourists. Data on inedible waste from morning buffets is collected weekly by hotel staff and relayed to our team. The principal investigator and co-investigators conducted reciprocal visits in June, September, and December. These meetings were crucial for discussing project progress, resolving any issues, and strategising future steps of our project.
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| Current Status of Research Progress |
Current Status of Research Progress
3: Progress in research has been slightly delayed.
Reason
The original timeline for completing the data collection phase of our experiment was projected to be significantly earlier. However, it must be acknowledged that the COVID-19 pandemic, particularly in the initial years of our project, imposed delays on our progress. Additionally, the intricacies involved in designing the experiment, especially concerning the intervention, process, and analysis plans, required more time than initially estimated.
Following extensive discussions and negotiations with our partnering hotel company, we commenced the experiment in February 2023. With these developments, we are now on track to complete the project by the end of Academic Year 2024.
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| Strategy for Future Research Activity |
Our team is focused on concluding the data collection phase of our experimental study. To ensure the effective implementation of our experiment, project members will conduct multiple visits to the three collaborative hotels where data collection is underway. In pursuit of meaningful outcomes, we are committed to garnering support from our Australian collaborators, as well as engaging with a broader network of scholars specialised in experimental methodologies, customers’ pro-environmental behaviours, and sustainable tourism. An integral component of our dissemination strategy includes presenting both preliminary and final results at various international conferences. Plans are in place to present initial findings at the APacCHRIE conference in Seoul in May 2024, followed by updated results at the TTRA conference in Thailand in December 2024, culminating with the presentation of our final results at the CAUTHE conference in Brisbane, Australia, in February 2025.
The team is scheduled to travel to Australia to reinforce collaborations and explore pro-environmental practices at other hotels. Additionally, the team intends to undertake domestic trips beyond the three collaborative hotels, aiming to deepen our understanding of current hotel practices and tourist behaviours related to pro-environmental actions. Upon completion of data collection and analysis, the team is poised to compose at least two journal articles, targeting publication in top-tier international journals, namely the International Journal of Hospitality Management and the Journal of Sustainable Tourism.
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