| Project/Area Number |
20KK0031
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| Research Category |
Fund for the Promotion of Joint International Research (Fostering Joint International Research (B))
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| Allocation Type | Multi-year Fund |
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| Review Section |
Medium-sized Section 7:Economics, business administration, and related fields
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| Research Institution | Ritsumeikan Asia Pacific University |
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Principal Investigator |
齊藤 広晃 立命館アジア太平洋大学, 国際経営学部, 准教授 (30794812)
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| Co-Investigator(Kenkyū-buntansha) |
永井 隼人 和歌山大学, 観光学部, 准教授 (80784280)
鎌田 裕美 一橋大学, 大学院経営管理研究科, 准教授 (00456287)
柏木 翔 神奈川大学, 国際日本学部, 助教 (70713907)
YOO KateInyoung 関西外国語大学, 外国語学部, 准教授 (10834773)
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| Project Period (FY) |
2020-10-27 – 2025-03-31
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| Project Status |
Granted (Fiscal Year 2022)
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| Budget Amount *help |
¥17,420,000 (Direct Cost: ¥13,400,000、Indirect Cost: ¥4,020,000)
Fiscal Year 2024: ¥3,120,000 (Direct Cost: ¥2,400,000、Indirect Cost: ¥720,000)
Fiscal Year 2023: ¥3,640,000 (Direct Cost: ¥2,800,000、Indirect Cost: ¥840,000)
Fiscal Year 2022: ¥3,770,000 (Direct Cost: ¥2,900,000、Indirect Cost: ¥870,000)
Fiscal Year 2021: ¥6,240,000 (Direct Cost: ¥4,800,000、Indirect Cost: ¥1,440,000)
Fiscal Year 2020: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
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| Keywords | PEB / Sustainability / Hospitality / Hotel / tourist / hospitality / hotel / tourists / Tourists / Environment |
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| Outline of Research at the Start |
The project will draw on a wide array of social sciences theories to explain tourist behaviors. Using a mixed-methods approach including surveys, field experiments, and focus groups, the effectiveness of theory-based interventions to reduce environmentally harmful tourist behaviors will be examined.
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| Outline of Annual Research Achievements |
During the academic year 2022, our team engaged in several activities as below. In May, we held a meeting with a hotel management company in Tokyo, to discuss a potential plan for an experimental study at some of their hotels. The meeting was attended by the company president and executives, who suggested that we begin our study at one of their branches in West Japan. In June, two of our project members met with our collaborator from Australia in Japan to discuss the project. In August, the team visited the target hotel to inspect it as a potential site for our experiment. During the visit, we held a meeting with the hotel's general manager and executives, conducted interviews, and inspected the facilities.
In preparation for the experiment, we deemed it crucial to understand the overall trends in pro-environmental attitudes and behaviours among Japanese tourists during their hotel stays. To achieve this, we developed and conducted a preliminary survey with the assistance of a survey company in Japan. The collected data was analysed, and the preliminary findings were presented at an international conference in Japan. The results of the survey were also used as a foundation for designing our experiment study.
In addition to monthly meetings, our team held a series of face-to-face meetings. The principal investigator visited project members in Kobe and Osaka in December and January, respectively. These meetings allowed us to discuss project updates, address any concerns, and plan future steps for our project.
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| Current Status of Research Progress |
Current Status of Research Progress
3: Progress in research has been slightly delayed.
Reason
Despite some alleviation of the COVID-19 situation in AY2022, it still had an impact on our ability to travel domestically and internationally, as well as hindered our ability to conduct face-to-face meetings with both team members and industry personnel. In addition, designing the experiment, particularly with regard to the intervention, process, and analysis plans, proved to be more time-consuming than originally anticipated.
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| Strategy for Future Research Activity |
In AY2023, our team aims to finalise the design of our experiment study, conduct a pilot study, and implement a real experiment targeting Japanese tourists. In order to effectively develop our experiment, we plan to seek support not only from our collaborators in Australia, but also from colleagues who specialise in experimental studies. With this support, we aim to create an experimental design that effectively addresses the research issues in our project.
One of the key lessons we learned from our preliminary survey is that Japanese travellers hold markedly different views on pro-environmental behaviours when compared to their Western counterparts. As a result, much of the previous literature on this topic, which is predominantly focused on Western contexts, has limited applicability to our study. Thus, to gain a better understanding of the current pro-environmental practices in the Japanese hospitality industry, we plan to conduct a thorough review of one of the most popular weekly published hospitality industry magazines over the past 14 years (since its first publication).
Lastly, the principal investigator plans to travel to Australia to meet with our collaborators and visit hotels to inspect their pro-environmental practices. Additionally, our team plans to conduct a series of domestic trips to gain a better understanding of current hotel practices and tourist behaviours concerning their pro-environmental behaviours.
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