Development of marketing intelligent system for sensing and simulating customers behavior in a retail store, and raising the productivity of selling area
| Project/Area Number |
21500251
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Library and information science/Humanistic social informatics
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| Research Institution | Aichi University (2011)
Kanazawa Institute of Technology (2009-2010) |
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Principal Investigator |
ABE Takehiko 愛知大学, 経済学部, 教授 (60298320)
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| Co-Investigator(Renkei-kenkyūsha) |
TAJIMA Takuya 福岡工業大学, 情報工学部, 准教授 (60469583)
KIMURA Haruhiko 金沢大学, 大学院・自然科学研究科, 教授 (60141371)
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| Project Period (FY) |
2009 – 2011
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| Project Status |
Completed (Fiscal Year 2011)
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| Budget Amount *help |
¥4,290,000 (Direct Cost: ¥3,300,000、Indirect Cost: ¥990,000)
Fiscal Year 2011: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Fiscal Year 2010: ¥2,210,000 (Direct Cost: ¥1,700,000、Indirect Cost: ¥510,000)
Fiscal Year 2009: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
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| Keywords | 意思決定支援 / 生産性向上 / 経営情報システム / エージェント / 人工知能 / センサ / 小売業 / 顧客グループ認知 / 超音波センサ / マルチエージェント / シミュレータ / 購買行動 / 意思決定支援システム |
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| Research Abstract |
We developed three functions for marketing intelligent system for sensing and simulating customers' behavior in a retail store. 1) Marketing system for recognizing customer attribute using pressure sensors 2) An agent simulator of consumption behavior with the customer's Attributes and merchandise interrelationship 3) Multi-agent simulator for design of the optimum layout of supermarket
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Report
(4 results)
Research Products
(12 results)
