Case Studies of Business English in Overseas Trading by Small-Sized Companies
| Project/Area Number |
21520630
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Foreign language education
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| Research Institution | Hokkai-Gakuen University (2011)
Asahikawa Medical College (2009-2010) |
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Principal Investigator |
NAITO Hisashi 北海学園大学, 経営学部, 教授 (80281898)
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| Co-Investigator(Kenkyū-buntansha) |
YAMADA Megumi 北海道薬科大学, 薬学部, 教授 (40326559)
SHIBATA Akiko 専修大学北海道短期大学, 商経社会総合学科, 教授 (40289690)
SAKABE Toshiyuki 北海道工業大学, 空間創造学部, 准教授 (70337062)
MIURA Hiroko 北海道工業大学, 未来デザイン学部, 准教授 (60347755)
TAKEMURA Masashi 北星学園大学, 短期大学部, 教授 (60353215)
WATANABE Mami 東海大学, 国際文化学部, 講師 (80382513)
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| Project Period (FY) |
2009 – 2011
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| Project Status |
Completed (Fiscal Year 2011)
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| Budget Amount *help |
¥4,160,000 (Direct Cost: ¥3,200,000、Indirect Cost: ¥960,000)
Fiscal Year 2011: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Fiscal Year 2010: ¥1,560,000 (Direct Cost: ¥1,200,000、Indirect Cost: ¥360,000)
Fiscal Year 2009: ¥1,950,000 (Direct Cost: ¥1,500,000、Indirect Cost: ¥450,000)
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| Keywords | ESP / ジャンル分析 / 実務英語 / 語彙分析 / 電子メール / タスク分析 / 英語 / 事例研究 / 企業英語 / ジヤンル分析 / ビジネスレター |
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| Research Abstract |
In e-mails transacted between small-sized companies and foreign companies and also in conversation at business meetings, about 90% of the vocabulary fall into the 4,000-basic word level and grammatically simple English are used. With these basic English skills businesspersons are able to make good communication in overseas trading. However, contract documents and further negotiations are difficult to handle even for experienced businesspersons because of high level of terms and expressions. Successful companies in foreign markets make good use of human resources who have been abroad to acquire communication skills in their youth.
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Report
(4 results)
Research Products
(12 results)
