A Comparative Study of the Theory and Practice of Region-brand Policies
| Project/Area Number |
21530140
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Politics
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| Research Institution | Osaka University of Commerce |
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Principal Investigator |
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| Project Period (FY) |
2009 – 2011
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| Project Status |
Completed (Fiscal Year 2011)
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| Budget Amount *help |
¥4,160,000 (Direct Cost: ¥3,200,000、Indirect Cost: ¥960,000)
Fiscal Year 2011: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000)
Fiscal Year 2010: ¥2,470,000 (Direct Cost: ¥1,900,000、Indirect Cost: ¥570,000)
Fiscal Year 2009: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
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| Keywords | 行政学 / 地域ブランド / 地域ブランド政策 / 地域空間ブランド / 地域政策ブランド / 地域冠政策方式 / ローカルガバナンス / 政策革新 / ブランドマネジメント / ローカル・ガバナンス / ブランド管理 |
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| Research Abstract |
This study theoretically examines the forming and management of region brands as well as the concept of region-brand policies and conducts a comparative study of region-brand policies of self-governing bodies throughout Japan.
The study clarified that regional policies can also serve as region brands and that the concept of region-brand policy is useful for explaining policy innovation of self-governing bodies.
Furthermore, we successfully obtained new knowledge about the functions and effects that an original policy system in a particular area that is prefixed with the region name achieves as a region brand.
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Report
(4 results)
Research Products
(18 results)
