| Project/Area Number |
21530440
|
|---|
| Research Category |
Grant-in-Aid for Scientific Research (C)
|
| Allocation Type | Single-year Grants |
|---|
| Section | 一般 |
|---|
| Research Field |
Commerce
|
|---|
| Research Institution | Senshu University |
|---|
Principal Investigator |
|
|---|
| Project Period (FY) |
2009 – 2011
|
| Project Status |
Completed (Fiscal Year 2011)
|
| Budget Amount *help |
¥1,820,000 (Direct Cost: ¥1,400,000、Indirect Cost: ¥420,000)
Fiscal Year 2011: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Fiscal Year 2010: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Fiscal Year 2009: ¥520,000 (Direct Cost: ¥400,000、Indirect Cost: ¥120,000)
|
|---|
| Keywords | マーケティング / ネットワーク / 消費者行動 / 市場構造 |
|---|
| Research Abstract |
Chain reactionand hierarchy in consumption, a phenomenon that firstconsumption evokes next consumption, was discussed by network analysis. First, notion for it was elaborated with regard for consistency between marketing theories and network analysis. Then, structure showingchain reaction and hierarchy in consumption wasdiscussed. Finally, structures in markets were identified by consumer data.
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