Evolution of the Multidimensional Commitment Model for Relationship Marketings

• Project/Area Number: 21530441
• Research Category: Grant-in-Aid for Scientific Research (C)
• Allocation Type: Single-year Grants
• Section: 一般
• Research Field: Commerce
• Research Institution: Toyo University
• Principal Investigator: KUBOTA Yukihiko 東洋大学, 経営学部, 教授 (10340184)
• Project Period (FY): 2009 – 2011
• Project Status: Completed (Fiscal Year 2011)
• Budget Amount: ¥4,550,000 (Direct Cost: ¥3,500,000、Indirect Cost: ¥1,050,000); Fiscal Year 2011: ¥520,000 (Direct Cost: ¥400,000、Indirect Cost: ¥120,000); Fiscal Year 2010: ¥1,950,000 (Direct Cost: ¥1,500,000、Indirect Cost: ¥450,000); Fiscal Year 2009: ¥2,080,000 (Direct Cost: ¥1,600,000、Indirect Cost: ¥480,000)
• Keywords: リレーションシップ・マーケティング / コミットメント

Research Abstract

In this research, a model was built which explain about emotional ties among buyer and seller by friendships and organizational identity. This model is applicable for the situation where interactions of customer and organizational boundary person are poor, and explain relationship terminate costs in detail.