| Budget Amount *help |
¥4,030,000 (Direct Cost: ¥3,100,000、Indirect Cost: ¥930,000)
Fiscal Year 2012: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
Fiscal Year 2011: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000)
Fiscal Year 2010: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
Fiscal Year 2009: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
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| Research Abstract |
(1)The state of consumers' usage of electronic money (e-money) and consumers' consciousness on e-money are investigated repeatedly by using questionnaires. By the surveys, it is found that consumers who evaluate the convenience of electronic money higher or who evaluate the development of local commerce higher use e-money more frequently, etc.(2)Local commerce vitalizations using e-money, which are conducted in many areas in japan are investigated. Then, strategies activating local commerce utilizing e-money are constructed, which reflect local shopping environment and consumers' consciousness to e-money.
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