| Project/Area Number |
21530445
|
|---|
| Research Category |
Grant-in-Aid for Scientific Research (C)
|
| Allocation Type | Single-year Grants |
|---|
| Section | 一般 |
|---|
| Research Field |
Commerce
|
|---|
| Research Institution | Sagami Women's University |
|---|
Principal Investigator |
|
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| Project Period (FY) |
2009 – 2011
|
| Project Status |
Completed (Fiscal Year 2011)
|
| Budget Amount *help |
¥4,030,000 (Direct Cost: ¥3,100,000、Indirect Cost: ¥930,000)
Fiscal Year 2011: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
Fiscal Year 2010: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
Fiscal Year 2009: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
|
|---|
| Keywords | 社会心理学 / 消費者行動 / コミュニティ / 健康行動 |
|---|
| Research Abstract |
The factors which specify a middle-aged male's obesity are "a healthy meal" and "exercise." A meal is subject to the influence of a family, and exercise is subject to the influence of a sport community. Therefore, an virtual community affects it especially to exercise. However, although a virtual community demonstrates an effect for "participation" in a sport community, About "continuation" of a sport,"brand value" of sport communities rather, such as "a dialog, access, risk assessment, and transparency", is more important than an virtual community.
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