An Empirical Study of the Factors behind Decreased Fruit and Vegetable Consumption based on Dietary Behavioral Data
| Project/Area Number |
21580287
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Agro-economics
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| Research Institution | National Agriculture and Food Research Organization |
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Principal Investigator |
OHURA Yuji 独立行政法人農業・食品産業技術総合研究機構, 中央農業総合研究センター農業経営研究領域, 主任研究員 (80355479)
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| Co-Investigator(Kenkyū-buntansha) |
SAKURAI Seiichi 千葉大学, 園芸学研究科, 教授 (60334174)
YAMAMOTO Junko (独)農研機構・中央農業総合研究センター, 農業経営研究領域, 主任研究員 (00355471)
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| Project Period (FY) |
2009 – 2011
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| Project Status |
Completed (Fiscal Year 2011)
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| Budget Amount *help |
¥4,810,000 (Direct Cost: ¥3,700,000、Indirect Cost: ¥1,110,000)
Fiscal Year 2011: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000)
Fiscal Year 2010: ¥1,950,000 (Direct Cost: ¥1,500,000、Indirect Cost: ¥450,000)
Fiscal Year 2009: ¥2,080,000 (Direct Cost: ¥1,600,000、Indirect Cost: ¥480,000)
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| Keywords | 食行動記録データ / 青果物 / 購買 / 消費 / カット野菜セット / 消費者 / 受容性 / 子育て世代 / 簡便化志向 / 食行動 / 果物 / 食行動記録システム / 購買行動 / 家庭内消費行動 / 野菜入手点数 |
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| Research Abstract |
We developed dietary behavioral data system to understand realities and characteristics of Japanese fruit and vegetable consumption. Dietary behavioral data was captured in an integrated manner from the purchasing phase to the household consumption stage. The research results showed that easy-adding one item during meal preparation is a significant factor affecting consumption behavior. Also,"pre-cut vegetable sets" is useful way to promote fruit and vegetable consumption. To consider this point, we verify the characteristics and marketability of" pre-cut vegetable sets".
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Report
(4 results)
Research Products
(19 results)
