| Budget Amount *help |
¥4,290,000 (Direct Cost: ¥3,300,000、Indirect Cost: ¥990,000)
Fiscal Year 2011: ¥520,000 (Direct Cost: ¥400,000、Indirect Cost: ¥120,000)
Fiscal Year 2010: ¥2,730,000 (Direct Cost: ¥2,100,000、Indirect Cost: ¥630,000)
Fiscal Year 2009: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000)
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| Research Abstract |
It is the purpose of this research that we discuss the factor which achieves restoration of confidence in the regional company which caused the scandal. Although the condition maintenance(an apology, recurrence preventive measures, governance reconstruction, etc.) for achieving restoration of confidence is necessities at worst, it is suggested that the important thing is the construction of the social capital as a base of restoration of confidence. Moreover, the importance of raising customer loyalty is also suggested.
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