Consumer Behavior Based on Product Evolution and Diffusion Life Cycle
| Project/Area Number |
21730340
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| Research Category |
Grant-in-Aid for Young Scientists (B)
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| Allocation Type | Single-year Grants |
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| Research Field |
Commerce
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| Research Institution | Sakushin Gakuin University |
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Principal Investigator |
HIGUCHI Toru 作新学院大学, 経営学部, 教授 (70337426)
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| Project Period (FY) |
2009 – 2012
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| Project Status |
Completed (Fiscal Year 2012)
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| Budget Amount *help |
¥2,470,000 (Direct Cost: ¥1,900,000、Indirect Cost: ¥570,000)
Fiscal Year 2012: ¥520,000 (Direct Cost: ¥400,000、Indirect Cost: ¥120,000)
Fiscal Year 2011: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Fiscal Year 2010: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Fiscal Year 2009: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
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| Keywords | ライフサイクル / イノベーション / 民生用エレクトロニクス製品 / 購買行動 / 耐久消費財 / 製品世代進化 / 新規購買 / リピート購買 / 買い増し / 買い替え / 製品イノベーション / 工程イノベーション |
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| Research Abstract |
This research proposes a new life cycle model, which called Product Evolution and Diffusion Life Cycle (PED-Life Cycle). The purpose of this research is to explain the link between the innovation and the consumer behavior. Consumer durables such as TV and PC are selected to testify the effectiveness the proposed model which includes the adoption and repeat purchases.
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Report
(5 results)
Research Products
(9 results)
