Research Project
Grant-in-Aid for Young Scientists (B)
As the main result of research, reconstruction of the concepts relevant to anti-Japanese sentiment was performed. The finding of this research is Anti-Japanese sentiment carried out the actual condition check from a consumer viewpoint of a Japanese main export country. The results suggest that the new analysis framework is a reliable measure across the Japanese principal-exporting-countries and afford some evidence of validity as well. The results provide useful insights for academic researchers as well as managers of global brand.
All 2010 2009
All Presentation (4 results)
