The Interaction of Rational and Irrational Buying-Information processes

Research Project

Project/Area Number	21730346
Research Category	Grant-in-Aid for Young Scientists (B)
Allocation Type	Single-year Grants
Research Field	Commerce
Research Institution	Waseda University
Principal Investigator	MIN Kyunghyun 早稲田大学, 商学学術院, 助手 (40508206)
Project Period (FY)	2009 – 2010
Project Status	Completed (Fiscal Year 2010)
Budget Amount *help	¥2,990,000 (Direct Cost: ¥2,300,000、Indirect Cost: ¥690,000) Fiscal Year 2010: ¥2,340,000 (Direct Cost: ¥1,800,000、Indirect Cost: ¥540,000) Fiscal Year 2009: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Keywords	非合理的購買 / 環境的要因 / 非合理的購買情報処理
Research Abstract	This research proposed that consumer behaviors are often made irrationally and are affected by the environmental cues. And it provided a dynamic analysis of the simultaneous influence of rational evolution for a product and the environmental cues in the information processes. It is fruitful to move away from the traditional perspective on consumer choice based on purely economic rationality. It is expected that future research will put greater emphasis on the interaction between rational and irrational buying information processes.

Report

(3 results)