Measuring and developing literacy on web
| Project/Area Number |
21730351
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| Research Category |
Grant-in-Aid for Young Scientists (B)
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| Allocation Type | Single-year Grants |
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| Research Field |
Commerce
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| Research Institution | Kansai University |
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Principal Investigator |
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| Project Period (FY) |
2009 – 2010
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| Project Status |
Completed (Fiscal Year 2010)
|
| Budget Amount *help |
¥3,510,000 (Direct Cost: ¥2,700,000、Indirect Cost: ¥810,000)
Fiscal Year 2010: ¥1,690,000 (Direct Cost: ¥1,300,000、Indirect Cost: ¥390,000)
Fiscal Year 2009: ¥1,820,000 (Direct Cost: ¥1,400,000、Indirect Cost: ¥420,000)
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| Keywords | インターネット / リテラシー / マーケティング / ネットリテラシー / 広告 |
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| Research Abstract |
This research examines literacy on web and the relationship between the literacy and the website. Literacy on web includes Internet ability, communication ability with unknown people and skepticism to web. The result shows this literacies have an impact on the website. Moreover, web platforms moderate the effects of the literacy on the web.
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Report
(3 results)
Research Products
(11 results)
