Measuring and developing literacy on web

• Project/Area Number: 21730351
• Research Category: Grant-in-Aid for Young Scientists (B)
• Allocation Type: Single-year Grants
• Research Field: Commerce
• Research Institution: Kansai University
• Principal Investigator: KISHIYA Kazuhiro 関西大学, 商学部, 准教授 (40330170)
• Project Period (FY): 2009 – 2010
• Project Status: Completed (Fiscal Year 2010)
• Budget Amount: ¥3,510,000 (Direct Cost: ¥2,700,000、Indirect Cost: ¥810,000); Fiscal Year 2010: ¥1,690,000 (Direct Cost: ¥1,300,000、Indirect Cost: ¥390,000); Fiscal Year 2009: ¥1,820,000 (Direct Cost: ¥1,400,000、Indirect Cost: ¥420,000)
• Keywords: インターネット / リテラシー / マーケティング / ネットリテラシー / 広告

Research Abstract

This research examines literacy on web and the relationship between the literacy and the website. Literacy on web includes Internet ability, communication ability with unknown people and skepticism to web. The result shows this literacies have an impact on the website. Moreover, web platforms moderate the effects of the literacy on the web.

Research Products

• [Journal Article] An Exporatory Study of Product Placement in Television Drama Programs in Japan and The USA (2010)
  • Author(s): Kishiya, Kazuhiro, Gordon E. Miracle
  • Journal Title: 商学論集 Volume: 第55巻第1・2号合併号 Pages: 19-32
• [Journal Article] An Exporatory Study of Product Placement in Television Drama Programs in Japan and The USA (2010)
  • Author(s): Kishiya, Kazuhiro, Gordon E.Miracle
  • Journal Title: 商学論集 Volume: 55 Pages: 19-32
• [Presentation] Personal and Virtual Word-of-Mouth Effect on Technology Acceptance (2011)
  • Author(s): Mark E. Parry, Tomoko Kawakami, Kazuhiro Kishiya
  • Organizer: AMA 2011 Winter Educators' Conference
  • Place of Presentation: アメリカ合衆国テキサス州オースティン
  • Year and Date: 2011-02-18
• [Presentation] Personal Word-of-Mouth, Virtual Word-of-Mouth, and Innovation Use (2010)
  • Author(s): Tomoko Kawakami, Mark E. Parry, Kazuhiro Kishiya
  • Organizer: Korean Academy of Marketing Science 2010 Global Marketing Conference
  • Place of Presentation: 東京港区ホテルオークラ
  • Year and Date: 2010-09-11
• [Presentation] The Relationship between Attitudes toward Advertising Websites and Cultural Characteristics in Japan and the USA,”Specials Session Why Scholarly Advertising Research Differ Among Countries (2010)
  • Author(s): Kishiya, Kazuhiro, Gordon E. Miracle
  • Organizer: Korean Academy of Marketing Science 2010 Global Marketing Conference
  • Place of Presentation: 東京港区ホテルオークラ
  • Year and Date: 2010-09-11
• [Presentation] Personal Word-of-Mouth, Virtual Word-of-Mouth, and Innovation Use (2010)
  • Author(s): 川上智子、マーク・E・パリー、岸谷和広
  • Organizer: Korean Academy of Marketing Science 2010 Global Marketing Conference
  • Place of Presentation: ホテルオークラ東京(東京)
  • Year and Date: 2010-09-11
• [Presentation] The Relationship between Attitudes toward Advertising Websites and Cultural Characteristics in Japan and the USA (2010)
  • Author(s): Kishiya, Kazuhiro, Gordon E.Miracle
  • Organizer: Korean Academy of Marketing Science 2010 Global Marketing Conference
  • Place of Presentation: ホテルオークラ東京(東京)(招待講演)
  • Year and Date: 2010-09-11
• [Presentation] Effects of Word-of-Mouth and e-Word of Mouth on Innovation Use (2010)
  • Author(s): Kawakami, T., K.kishiya, M.parry
  • Organizer: AMA Winter Educators' Conference
  • Place of Presentation: ニューオリンズ
  • Year and Date: 2010-02-20
• [Presentation] Factors Affect Use Diffusion of New Products with Network Externalities (2009)
  • Author(s): 川上智子, 岸谷和広
  • Organizer: INFORMS Marketing Science Conference
  • Place of Presentation: ミシガン
  • Year and Date: 2009-06-05
• [Presentation] ネットワーク外部性を有する新製品の採用と消費者間の相互作用 (2009)
  • Author(s): 岸谷和広・川上智子
  • Organizer: 日本商業学会全国大会
  • Place of Presentation: 大阪
  • Year and Date: 2009-05-30
• [Book] 実践ビジネスプラン (2009)
  • Author(s): 川上智子・徳常泰之・岸谷和広編
  • Publisher: 中央経済社