| Budget Amount *help |
¥4,030,000 (Direct Cost: ¥3,100,000、Indirect Cost: ¥930,000)
Fiscal Year 2010: ¥1,690,000 (Direct Cost: ¥1,300,000、Indirect Cost: ¥390,000)
Fiscal Year 2009: ¥2,340,000 (Direct Cost: ¥1,800,000、Indirect Cost: ¥540,000)
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| Research Abstract |
This study examines international marketing research methodology in terms of theoretical and empirical aspects. Theoretically, international marketing research methodology is critically reviewed under the condition of cultural inter-penetration. This leads to importance of the dynamic view of research. Empirically, comparative study between Japan and China is conducted on values, environment orientation and determinant factors of purchase. Especially, the relationship between income and determinant factors of purchase are analyzed with dynamic perspective.
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