Theoretical and Empirical Study of Cross-Cultural Marketing Research Methodology
| Project/Area Number |
21730352
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| Research Category |
Grant-in-Aid for Young Scientists (B)
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| Allocation Type | Single-year Grants |
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| Research Field |
Commerce
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| Research Institution | Kansai University |
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Principal Investigator |
BABA Hajime 関西大学, 商学部, 准教授 (70351492)
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| Project Period (FY) |
2009 – 2010
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| Project Status |
Completed (Fiscal Year 2010)
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| Budget Amount *help |
¥4,030,000 (Direct Cost: ¥3,100,000、Indirect Cost: ¥930,000)
Fiscal Year 2010: ¥1,690,000 (Direct Cost: ¥1,300,000、Indirect Cost: ¥390,000)
Fiscal Year 2009: ¥2,340,000 (Direct Cost: ¥1,800,000、Indirect Cost: ¥540,000)
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| Keywords | 国際マーケティング / リサーチ / 文化の相互浸透 / 動態的視角 / 国際マーケティング・リサーチ |
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| Research Abstract |
This study examines international marketing research methodology in terms of theoretical and empirical aspects. Theoretically, international marketing research methodology is critically reviewed under the condition of cultural inter-penetration. This leads to importance of the dynamic view of research. Empirically, comparative study between Japan and China is conducted on values, environment orientation and determinant factors of purchase. Especially, the relationship between income and determinant factors of purchase are analyzed with dynamic perspective.
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Report
(3 results)
Research Products
(5 results)
