| Budget Amount *help |
¥1,950,000 (Direct Cost: ¥1,500,000、Indirect Cost: ¥450,000)
Fiscal Year 2011: ¥260,000 (Direct Cost: ¥200,000、Indirect Cost: ¥60,000)
Fiscal Year 2010: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Fiscal Year 2009: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000)
|
|---|
| Research Abstract |
The purpose of this research is to illuminate the effects of "attribute reduction" and "attribute value reduction" on consumer preferences for products or services newly introduced to mature markets. Hypotheses related to factors including "importance of attributes reduced,""complexity of existing products or services," and "number of alternatives" were examined in some experiments.
|
