Budget Amount *help |
¥4,420,000 (Direct Cost: ¥3,400,000、Indirect Cost: ¥1,020,000)
Fiscal Year 2011: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000)
Fiscal Year 2010: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
Fiscal Year 2009: ¥2,340,000 (Direct Cost: ¥1,800,000、Indirect Cost: ¥540,000)
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Research Abstract |
Purpose of this study is to conceptualize the ambivalence of attitudes based on the complex systems theory and dynamical assessment of attitudes, and to examine its nature from a viewpoint of the dichotomy of implicit and explicit attitudes. Using the mouse paradigm, with the hypothesis that systematic processing of attitudes is promoted only when attitude ambivalence is high, theoretical and empirical research was conducted to examine the effect of attitude ambivalence on the level of cognitive processing.
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