Ambivalent attitudes : Dynamical Attitude assessment and dual process theories of attitudes

• Project/Area Number: 21730494
• Research Category: Grant-in-Aid for Young Scientists (B)
• Allocation Type: Single-year Grants
• Research Field: Social psychology
• Research Institution: Kansai University (2010-2011); Sapporo University (2009)
• Principal Investigator: MORIO Hiroaki 関西大学, 総合情報学部, 教授 (80361559)
• Project Period (FY): 2009 – 2011
• Project Status: Completed (Fiscal Year 2011)
• Budget Amount: ¥4,420,000 (Direct Cost: ¥3,400,000、Indirect Cost: ¥1,020,000); Fiscal Year 2011: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000); Fiscal Year 2010: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000); Fiscal Year 2009: ¥2,340,000 (Direct Cost: ¥1,800,000、Indirect Cost: ¥540,000)
• Keywords: 態度変容 / 潜在的態度 / 複雑系理論 / 2重態度 / 社会心理学 / 比較文化心理学 / マウス・パラダイム / 2重態度理 / 弁証法的思考法 / 社会的影響過程 / 社会的認知 / 匿名性 / 識別性 / 社会的アイデンティティ / 対人認知 / コミュニケーション / CMC / 社会的アイデンティテ

Research Abstract

Purpose of this study is to conceptualize the ambivalence of attitudes based on the complex systems theory and dynamical assessment of attitudes, and to examine its nature from a viewpoint of the dichotomy of implicit and explicit attitudes. Using the mouse paradigm, with the hypothesis that systematic processing of attitudes is promoted only when attitude ambivalence is high, theoretical and empirical research was conducted to examine the effect of attitude ambivalence on the level of cognitive processing.

Research Products

• [Journal Article] Disregard for outsiders : A cultural comparison (2009)
  • Author(s): Tafarodi, R.W., Shaughnessy, S., Lee, W.W-S., Leung, D., Ozaki, Y., Morio, H., Yamaguchi, S.
  • Journal Title: Journal of Cross-Cultural Psychology 40 Pages: 567-583
  • Peer Reviewed
• [Journal Article] インターネットにおけるアイデンティティ:社会心理学的視点から (2009)
  • Author(s): 森尾博昭
  • Journal Title: 人工知能学会誌 24 Pages: 535-543
• [Presentation] Self-Enhancement among Japanese : Evidence from a classic paradigm (2011)
  • Author(s): Morio, H
  • Organizer: Regional Congress of the International Association for Cross-Cultural Psychology
  • Place of Presentation: Istanbul, Turkey
  • Year and Date: 2011-07-01
• [Presentation] Dynamical Formation of Attitudes : The Order-Effect on Smoking Intention After Possible Tax Increase (2011)
  • Author(s): Morio, H
  • Organizer: Society for Personality and Social Psychology Annual Meeting 2010
  • Place of Presentation: San Antonio, Texas
  • Year and Date: 2011-02-28
• [Presentation] Denial of yard sticks : Consequence of the combination of volatile self-concepts and implicitly high self-esteem (2010)
  • Author(s): Morio, H., Buchholz, C., & Yamaguchi, S
  • Organizer: 20th International Congress of the International Association for Cross-Cultural Psychology
  • Place of Presentation: Melbourne, Australia
  • Year and Date: 2010-07-09
• [Presentation] Denial of yard sticks : Consequence of the combination of volatile self-concepts and implicitly high self-esteem (2010)
  • Author(s): Hiroaki Morio
  • Organizer: International Association for Cross-Cultural Psychology
  • Place of Presentation: メルボルン
  • Year and Date: 2010-07-09
• [Book] 対人関係の心理学-社会心理学でのぞく心の仕組み- (2011)
  • Author(s): 森尾博昭(編著)
  • Total Pages: 224
  • Publisher: 技術評論社
• [Book] Attitude as attractors : Toward dynamical systems of beliefs and values (2009)
  • Author(s): Hiroaki Morio
  • Total Pages: 76
  • Publisher: VDM-Verlag