| Budget Amount *help |
¥3,365,035 (Direct Cost: ¥2,588,489、Indirect Cost: ¥776,546)
Fiscal Year 2012: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000)
Fiscal Year 2011: ¥375,035 (Direct Cost: ¥288,489、Indirect Cost: ¥86,546)
Fiscal Year 2010: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000)
Fiscal Year 2009: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
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| Research Abstract |
The purpose of the studies were to investigate under which conditions positive/negative self-perceptions impose promoting effects on goal-pursuit. Seven studies were conducted to test the following predictions; under promotion-focus, positive self-perception would foster gain-approaching tendencies, while under prevention-focus, negative self-perception would foster loss-avoiding tendencies. Full support for these predictions was obtained in Studies 1-3 in which data from previous surveys were re-analyzed, and pencil-and-paper experiments in Studies 4 & 5 produced partial supports, although none of the predictions was supported in experimental settings(Studies 6 & 7). Further investigations will be necessary to test the validity of thesepredictions.
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