Self-control method of attitude-formation process on evaluative conditioning.
Project/Area Number |
21730506
|
Research Category |
Grant-in-Aid for Young Scientists (B)
|
Allocation Type | Single-year Grants |
Research Field |
Social psychology
|
Research Institution | Meisei University |
Principal Investigator |
|
Project Period (FY) |
2009 – 2011
|
Project Status |
Completed (Fiscal Year 2011)
|
Budget Amount *help |
¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000)
Fiscal Year 2011: ¥260,000 (Direct Cost: ¥200,000、Indirect Cost: ¥60,000)
Fiscal Year 2010: ¥130,000 (Direct Cost: ¥100,000、Indirect Cost: ¥30,000)
Fiscal Year 2009: ¥390,000 (Direct Cost: ¥300,000、Indirect Cost: ¥90,000)
|
Keywords | 態度・信念 / 社会的認知・感情 / 評価的条件づけ / 評価的条件付け |
Research Abstract |
Evaluative conditioning(EC) refers to the change that individuals' evaluation of initially neutral stimuli(conditioned stimuli, CSs) undergoes following their exposure to repeated pairings of those neutral stimuli with evaluatively positive or negative stimuli(unconditioned stimuli, USs). For example, if evaluatively positive pictures are repeatedly presented briefly after the presentation of a novel nonsense shape, EC predicts that, eventually, the nonsense shape will be evaluated more positively. Therefore, EC has been regarded as one of the principles of attitude formation. The present study investigated whether participants exposed to paired presentations of CSs and USs could control their own attitudes towards CSs. In the experiments, participants tried to pronounce words contrary to USs, tried to control their attention, and tried to pronounce"No"to presented stimuli. The present study found that self-control of attention was effective to control attitudes toward CSs.
|
Report
(4 results)
Research Products
(8 results)