| Budget Amount *help |
¥3,380,000 (Direct Cost: ¥2,600,000、Indirect Cost: ¥780,000)
Fiscal Year 2012: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000)
Fiscal Year 2011: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
Fiscal Year 2010: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Fiscal Year 2009: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000)
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| Research Abstract |
Against the backdrop of cuts in school budgets, a growing number of companies have been doing sponsorship activities to support schools since the 1990s in Canada. The most controversial examples of this phenomenon are those where a company provides funds while publicizing itself, which the teachers’ union has criticized, fearing that it can impair the public nature of education. Moreover, in a province with regulations prohibiting companies from doing commercial advertisements for children at school, consumer protection agencies and teachers have come to take particular note of education for advertising ethics.
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